Social Networks Organize Ideation, Creation & Innovation But Then What ?

In the race to innovate, and when across multiple time zones, countries, and organisational structures the capability of social networks, wither intra-organisationally or inter-organisationally have become the backbone of tacitly increasing the innovation capacity of any organisation. But how can social networks get right into the raw capability of innovation and creativity development and what is that exact capability ?

 

Created by one of the strongest international groups in the world in 2007, the UN, the World Intellectual Property Organisation and more specifically its Global Innovation Index correlates over 80 indicators into 7 main pillars, 21 sub-pillars, 2 sub-indices and, finally, an overall index on a planet wide scale, a ranking ( via the Statistical Model for Global Innovation Function of the worlds countries ( and thus the firms within those countries ) exact capabilities, to in fact, deign and innovate. While this effort may seem massive ( and on a planet wide scale ) the factors are equivalent to what happens on a local level.

More specifically, and as detailed in Social Networks in Organizing Ideation, Creativity and Innovation we see some of the key drivers that determine inter company and even inter country design and innovation breakthrough capability stemming from factors other than individual knowledge and expertise such as personality traits, empathy and emotional aspects of individuals. These factors in addition to raw individual functional capability predict that person’s their level of engagement, participation and commitment and thus their organisations innovation performance as stated in the above. These factors combined with the metrics for global design and innovation show  how firms that ultimately design together, innovate and breakthrough together.  

                    

   

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Diffuse or Detail ? Both mean Design & Innovation Breakthroughs

The phrase ” the fit is the fashion ” is an old television ad that focused on why a tools can at any time be adjusted to create a more perfect connection between user and function. Except in financial models for ROI in startups and intraprenuring efforts of course.

In Innovation in Techniques for Medical Devices we see some of the clearest evidence for how the effort of innovation and new product development requires specific activities such as diffusion which will not be effective unless it is in a specific quantity such that manufacturers, who frequently co-operate with key opinion leaders, consistently use testimonials working with users so as to be sufficient for the product, is specifically designed, to be used and connected to a non complex technique to create efficacy for the end user.

This is further explored in where firms find themselves in a position where isolated marketing efforts of the product are bound to fail due to external fores ( either market or environmental ) which puts an ever higher emphasis on selling their product vs. incentivizing the innovative user to diffuse the technique of the end process to attain product efficacy. More, where manufacturers are involved in the techniques of development as early as possible yet not aware of innovation activities going on among their users ( those that design for a manufacturer ) the manufacturers that actively scan for and track the development of user innovations in techniques of how they use products increase the likelihood of continued growth as a firm and where new opportunities to work with new designers is constantly maintained. Manufacturers then continually build up capabilities and develop deeper understanding of use and need-related knowledge thus constantly increasing the flow of transferring user knowledge to the specialists inside the manufacturing company as well as the design team tasked with the innovation efforts being focused on.

Diffusion then becomes a key aspects the complex innovation effort which allows for even further breakthroughs to happen and the goal of any forward thinking firm.

 

                    

   

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Multimodal R&D Environments Mean Increased Multidisciplinary Effectiveness

or R&D breakthroughs too many cooks in the kitchen do make the best soup imaginable.  More, it's the spatial relationship of the teams that actually have the most over arching effect, very similar to the way renaissance courtyards were constructed.

In "Design for Knowledge Exploration & Exploitation in R&D" we see how specific  spatial design is a strong tool for implementing specific workspace staging along the process chain of raw R&D to increase breakthrough probability. Via contextual ambidexterity, through different workspace designs co-located with different discipline and functional teams, even within the same office or laboratory environment, exploration and exploitation can be increased to foster organizational learning, and a consistent increase in breakthroughs for those involved.

More, what is ignored often is the simplicity of coordinating specific R&D activities with spatial queues to increase R&D effectiveness and the ramifications of modifying the R&D process windows to utilize the above to increase the likelihood of successful outcomes.

                    

   

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When Open Innovation Means Closed Sessions Breakthroughs Happen

Over the years the notion of open innovation has taken on completely new meanings and in particular the fallibility of what complete openness in the innovation process entails and amounts to.  While the cause of openness can be socially ( media ) valuable the reality of the R&D model, and more importantly, a loose lips sink ships reality check is a factor not to be overlooked. When it comes to IP protection ( the main tenant in any true breakthrough innovation gambit ) the open innovation gauntlet ( if the sole process by which innovation at a firm is evaluated ) can be the death nail for any organization's train racing down this track.

Open innovation and specifically as described in  Open to a Select Few - Matching Partners and Knowledge Content for Open Innovation Performance - Using Explorative And Exploitative Knowledge we learn one of the most valuable lessons in creating breakthroughs and not just incremental enhancements: explorative knowledge efforts in often open formats negatively effects novelty and very limited effect on efficiency thus open innovation dilutes breakthrough efforts but increases social innovation for what that is worth, but more specifically where breadth has a negative effect on efficiency and limited effect on novelty with the reality check that unless novelty is turned to patented efforts, all is for not. Open Offense vs Deterministic Defense. Either way, value can be created, the only question is by who, and how fast. Breaking on through never looked so good for ROI radicals inside the most forward thinking companies.

  

                    

   

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Distance Does Not Mean Disruption But It Does Mean Dissemination Discipline

In one of the most detailed analysis pertaining to capabilities for engaging disparate groups in the focused effort of innovation creation and validation, Creating Ideas for Innovation – Effects of Organizational Distance on Knowledge Creation Processes” lays down the ground work for not only understanding that ( among other things ) the number of patents generated in a 12 months period can directly indicate how ideation output, in terms of “value” is inter-related with organizational focus and also in the way particular participants in the design and innovation process hold their distances from each other and the work they are focusing on. More, that whereas more radical innovations are furthered by weak ties, incremental innovations instead seem to benefit from stronger communication ties regardless inter and intra the organization in terms of the distance and organizational structure needed to see design and innovation through to its end goal: usage. Unseen communication between seemingly separate groups, individuals, and organisms are in fact not nearly as separate as one might think, and the numbers speak for themselves.

One possible way of making sense of these somewhat surprising observations is that there may be a need for stronger integration mechanisms that can help colleagues from different departments to overcome initial issues related to cognitive distance and something that we are surely seeing in these days of incredibly increased video conferencing activities.
In the end, what type of innovation is aimed for and which knowledge creation processes are most central for the corresponding ideation needs means increased success for the firm. Apples and trains only go together when it’s time to have pie in the dining car but not in apples to apples comparisons for when to you

  

                    

   

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