Without
full Ecosystem awareness innovation is often disjointed, but pull it
all together and innovation connection equals rapid ROI creation like it
or not.
Never in the history of humanity has the power of disconnectedness
been more unlikely than today when algorithms we can’t see and sometimes
can’t even understand have almost complete control over the success or
failure of rapid innovation advancement effectiveness. As such, every
innovator now has the initial ( before an innovation even begins )
responsibility to be completely aware of the ecosystem to which an
innovation ( disruptive or incremental ) is emerging into. Without this
awareness comes not only the harsh reality check of past capabilities
set to either be re-enforced the current system or the which can be
re-programmed. This also does not ignore the possibility of missing key
areas for specific creativity and thus further breakthroughs unnoticed
due to black box data directly driving the algorithms due to specific
systematic obscurification.
But, put all the pieces together and within the context of the
Product / Service Systems ( PSS ) and a much stronger case is possible
for full Ecosystem Awareness via a Connecting The Innovation Dots
mentality. In Designing Product/Service Systems: A Methodological Exploration
we see how a fully integrated PSS means extensions of a service
component around a traditionally product-oriented situation or the introduction of a new service component marketed as a product for
business activities that are usually service-oriented. What is more
important often is how the ratio between product and service components
due to technological developments, economic optimization, and the
changing needs of users in the eco system means a stronger barrier to
entry ( when protected by legitimate patent, copyright and trademark
defenses ) means different combinations of products and services can
fulfill the same needs.
This overlap however means the common point of
those services is where they are conceived and offered as products,
which are designed by taking into account a series of economic and
technological criteria specific to the knowledge that a full ecosystem
mentality is the only way for innovation success, ala, ( in today’s
world many of the times ) the black box of search engine effectiveness.
This not only emphasizes the relevance of the designer in the definition
of new PSS environments but also that ignorance of them means certain
doom for truly breakthrough innovation efforts.
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