Crashing design art. It’s big business

 

Profiled by ICON magazine we see Marc Newson describing his working history as a product designer and how his realization of limited art work with Gagosian Gallery fits into his creative framework. The exhibition was a turning point for design when art collectors suddenly sat up and took notice of a demand created by and for these individuas. This exhibition also provided a framework for Newson to develop experimental and egotistical works and he’s laughing all the way to the bank.

Getting your Designs, Worth

 

User value - competing theories and models is an excellent way to explore the various components of value and evaluates the different properties that define it for new product development activities. User-centric  approach to design, time based modeling and several other accessible functional design systems and how they effect ROI are shown. An excellent read.

Catching the Lion of Design's Odyssey.

 

Design is widely accepted as being good for business as it adds value to products and has an influence on performance and visibility. Nevertheless, many corporations continue to work without internal design groups or external design agencies. Feeding the Lion - One Internal Design Group's Odyssey advocates strongly how design is good for business by giving real time examples.

Pleasure in Design. And there’s ROI as well.

 

Using a large sample size Exploring Types and Characteristics of Product Forms explores the emotion and pleasure associated with design. It identifies 14 key characteristics, giving emphasis to aesthetics and bios in certain areas of design. An excellent framwork for NPD analysis and pushing design forward for ROI in your firm.

Why Design inter-firm modularity maters.

 

Inter-firm Modularity and Its Implications for Product Development details 3 challenges in product development revealing positive solutions that are somewhat counter to conventional managerial practices. A perfect example of how to navigate & enhance product performance for maximum ROI.

How to confirm product survival

 

Predictors of the Survival of Innovations details a ‘survival’ model for new product design and inventions. Through the identification of three key success factors: anticipation of demand, profitability, technological maturity it creates a formula for anticipated return of a product. Great for assessing the success of ideas and NPD efforts inside emerging firms.

Eyes on the future prize for improved innovation performance.

 

By exploring the external management of medium-size manufacturing firms, Managing External Information in Manufacturing Firms: The Impact on Innovation Performance enumerated a model for awareness of technological sector and environment changes which have a positive result on innovation performance where as a focus on customers, suppliers and competitors had a negative impact. The result, keep your eye to the future and don’t get bogged down with what everyone else is doing.

Design Excellence and Brand Demand

Through the example of five wine firms, Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives explores the tension between design excellence and brand management and how this interplay is resolved in marketing. Brand values are more important than scientific development and market knowledge.

What can robust design do for you? ROI

Robust design can provide flexibility and speed to bringing new product developments to the market.  By exploring the four capabilities of robust design: functional, aesthetic, technological, and quality-based, Exploring Robust Design Capabilities, Their Rolein Creating Global Products, and Their Relationship to Firm Performance argues for the strengths each provides in order to improve performance and potential for organizational response and gives a full explanation of the models and their uses. Excellent tools for the innovation vanguard.

Finding the balance with radical innovation

Through five case studies in radical innovation development, The Nexus of Corporate Entrepreneurship and Radical Innovation concludes that proactiveness, risk taking and autonomy are stimulants where as aggressiveness has a negative effect on development and performance. An excellent example and framework for Innovation and disruptive design launches.

Making Technology Useful - A Design Model

How do you do this effectively? The Impact of User-Oriented Design on New Product Development -  An Examination of Fundamental Relationships details the impact of user-orientated design (UOD) in the new product development process and provides a comprehensive approach on how to use it. 

How to get "The Look" to increase design ROI

The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice by identifying six indicators for defining the aesthetic performance and testing them on target consumers.  These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.

Advocating the use of ATC in Product Design

How can you Link Marketing and Engineering Product Design Decisions viaAnalytical Target Cascading well here's how and the application of a new marketing method quantifier, analytical target cascading (ATC) to marketing and engineering design goals in order to forecast optimal product development decisions.  The conclusion is mixed but does suggest this adds another positive layer in making product design decisions.