How is size & usability hand in the mobile glove? Here’s how…

How does the size of a hammer change over time with the usability of the device? How does an orange juice squeezer make an Italian design house even more famous? Size and Usability.

 

In a recent Core 77 Article in Mobile Design and Design Usability we see the detailed capability of handheld devices of varying sizes and the mechanisms and design requirements necessary to create future applications. More specifically we see the physical capability of users and the way their gestural capabilities influence application development.

 

                

 

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Want to start an innovation revolution that lasts? Here’s how…

It’s often that a revolution can change the landscape of a country or it can fade as fast as the latest boy band. Re-innovation vs. true Innovation is an unlikely argument. And not for marketing.

In a recent INSEAD article the discussion turns to “How to Market at Revolution” the argument becomes if marketing is the correct tool for leading consumers from one path to another more “innovative” behavior. This negates the necessity for the true definition of innovation to be discussed. New Product Development and Market changing innovation are two different things and must be delineated as such. The above article draws light to the explicit need to do so. Else, “innovation” is just New Product Development and certainly not worth the title.

 

               

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Gregory N. Polletta and iGNITIATE Keynote: Design, R&D + Retail @ Paris World Retail Congress Oct 30th

On Tuesday, Oct. 30, in Paris at the World Retail Congress, iGNITIATE founder & Design Professor, Gregory N. Polletta, will give the morning introduction and a 1hr afternoon masterclass on Leveraging Design, Design Thinking + R&D in Retail

 

The retail industry is currently experiencing a Renaissance in it's adoption of design, design thinking, and R&D models to further deliver design lead breakthroughs to the marketplace. Examples such as digital payments, mobile devices, customer profiling, advanced architectural forms, 3D printing, and rapid new product development launches has allowed retail, traditionally the last leg in the product lifecycle before recycling, to be the new playground for ground breaking experimentation. 

Further examples explored in "Percieved Usefulness of Innovative Technology in Retailing: Consumers׳ and Retailers׳ Points of View" and R&D in Design Creativity and Innovation? Let us Not Forget the Reality of Companies will be discussed along with new product design examples from ancillary industries which more than 20yrs previous only now are finding themselves inbedded in the everyday fabric of the retail world.

In 2014 after more than 500 industry professionals have passed through his classes, Gregory was named as the most inspirational professor in the ENPC PhD Engineering / MBA program program by the 2014 participants and is the Designer in Residence at the True Start & True Capital Venture Capital firm focusing on the consumer and retail sectors. 

                               

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