Eyes on the future prize for improved innovation performance.

 

By exploring the external management of medium-size manufacturing firms, Managing External Information in Manufacturing Firms: The Impact on Innovation Performance enumerated a model for awareness of technological sector and environment changes which have a positive result on innovation performance where as a focus on customers, suppliers and competitors had a negative impact. The result, keep your eye to the future and don’t get bogged down with what everyone else is doing.

Design Excellence and Brand Demand

Through the example of five wine firms, Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives explores the tension between design excellence and brand management and how this interplay is resolved in marketing. Brand values are more important than scientific development and market knowledge.

What can robust design do for you? ROI

Robust design can provide flexibility and speed to bringing new product developments to the market.  By exploring the four capabilities of robust design: functional, aesthetic, technological, and quality-based, Exploring Robust Design Capabilities, Their Rolein Creating Global Products, and Their Relationship to Firm Performance argues for the strengths each provides in order to improve performance and potential for organizational response and gives a full explanation of the models and their uses. Excellent tools for the innovation vanguard.