How are innovations in design lead by clusters of associated companies that are unified through their close geographical proximity to one another valued? By pulling collectively on local resources and knowledge base, these companies work together and are able to compete on a regional and global stage. Design Thinking and the Experience of Innovation details the mechanism to make that work for your firm and industry.
Female Preferences in Design? When haven’t there been? By exploring aesthetic, functional and social associations in product design, Towards Female Preferences in Design – A Pilot Study details a mixed methodology study emphasizes gender perceptions towards objects, especially the female perspective. This article encourages further studies of gender approach towards design with recommendations of its usefulness in the health sector and other areas.
Emotion and senses play an important part to how a design is received by the consumer, and Effects of Visual-Auditory Incongruity on Product Expression and Surprise takes this a step further to explore how sound effects a consumer’s relationship with the product. The results not only emphasized the relationship with product and its sound but also accentuated the expression of the object.