Lego – the meta design tool of almost all designers

 

Legos are a design icon and still hold dominance in the toy market. Part of this is due to its precision in design (form and materials used) but also due to the enduring appeal of the possibilities it offers for ‘play’. But how did this all come about? Lego the icon explains this revolution.

Surprise! Made you Look! – Surprise as a Design Strategy

The use of surprise can elevate a product from the ordinary to the memorable. This article discusses the use of surprise in order to stimulate consumers and for product and brand recognitions. Surprise as a Design Strategy gives real examples to illustrate how the element of surprise can be achieved through the use of contrasts, mixing functions and captivating new shapes. Never a bad thing having specific steps to help out with the art of creativity and design ROI.

Variations in Perceptual Mapping & Design Necessity

 

How do we identify and codify specific design direction? How to Rate 100 Visual Stimuli Efficiently explores perceptual mapping by assessing two different approaches to sorting computer-based rating data. Using the hierarchical method and the divide-and-conquer method to evaluate consumer’s perceptions we see how there are strengths to both approaches including speed of processing the information versus interpretation of information gathered. Not to mention ROI based on outcomes.