Tuesday, 16 December 2008

Working together – cross functional teams for design ROI


An excellent study on Cross-Functional Cooperation with Design Teams in New Product Development we can see empirically that there are 11 critical factors for success in new product development process empathizing the positive relationship of these factors with cross-functional teamwork for an excellent model on how to make it all work together.

Sunday, 23 November 2008

Innovation diffusion. Only for the risk takers

 

Innovation diffusion is about the adoption of technology and the distribution of usable artifacts. It is successful when it has an international reach and global impact. Nevertheless, these innovations can be used for positive or negative ways as innovation diffusion is really a diffusion of choice. But is also this unpredictable influence that these innovations have which gives the greatest influence on contemporary culture around the world - only for the risk takers.

Thursday, 2 October 2008

Get ready for real time rendering

 

The Rendered Image – Designers Necessity details how today we are starting to supplant photography and photography is mimicking renderings with super cleaned and stylized images used for advertising and promotional use. The trend towards ‘hyper real’ has created images that are more like illustrations that reflective of the actual object.

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