Social networking has revolutionized the way we communicate; however, can it be a viable business? Social networking is not a business gives some excellent details of how various sites can generate income and the challenges of advertising on social media without encroaching on the perception that every contact is a business.
Introducing the concept of Innovation Matrix, Philip’s Design argues for a matrix-based approach over a traditional linear approach in order to effectively bring innovations to the design market. They must be on to something as Philip’s design innovation mentality is an incredible ROI generator for the firm. Navigating the Innovation Matrix - An Approach to Design Led Innovation details managing multiple options during development which in turn encourages the development of imaginative ideas.
Approaching design value from an economic perspective – there is no other way in the world of business and of course buried in the world of art. Creating Economic Value by Design details many of the major economic models and theories illustrating various perspectives of of how design can add value. Though theoretical, we see a strong overview of economic theories which can be put into practice when integrating design into business for those with the ability to translate. Internationally of course.