iGNITIATE

Monday, 12 July 2021

Service Design - Making Moving To A Self Contained Mode Of Delivery Happen

Design itself has had major internal transformations via its capabilities but none so much over the past 70 years as with the emerging of a softer and more inclusive ways of connecting the dots of the future that local and global firms are enabling. But how?

Recently in Service Innovation Design in Cultural and Creative Industry we see how the evolution of the teams F's model: for “Function” ; “Friendly”; “Fun” ; “Fancy” and most recently for “Feeling" has greatly shaped the way that innovation and more specifically the service of delivering a ground breaking new capability continues to emerge and change while at the same time staying true to delivery of possible game changing end goal functionality thus increasing the value usability of what has been uncovered. Interestingly as more and more capability is centered around an integrated model of convergence in the design process, we see multiple models for the way evolution and granularity can work hand in hand to deliver the future we are evolving into.

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Friday, 4 June 2021

Operational ( Design ) Innovation Means Practical Quality

Innovation itself as a specific effort is often not a linear process by any stretch of imagination ( although there are countless systems that an create a feeling of linear innovation ) and especially within the context of corporate innovation, the process itself often sits somewhere between new product development and brainstorming. But what if there were a specific way to not only codify but shepard more effectively the innovation process to as to increase effectiveness ? Well there is.

In " Exploring Operational Practices and Archetypes of Design Thinking " we see the way and some of the underlying capabilities of Cooperative Understanding, Aspirational Visioning, Truth Seeking, Comprehensive Solution, Optimistic Collaborating, Analytical Prototyping, Personal Reflecting and how this directly impacts the most effective manifestations of design, design thinking and specifically disruptive design efforts such as Training ( more formally known as warmups ) Marathons, Relays, and Sprints.

When it comes to the integration of such tools and capabilities, what is key to understand in the innovation cycle is that the ability to balance designer led v.s team driven and low urgency v.s high urgency needs to be carefully articulates to determine the exact nature of the innovation process to use, with, the most important factor to understand is that by the time a full systemic innovation is taking place the above processes are more often associated with new product development efforts but where the same tools still can be used effectively.

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Tuesday, 4 May 2021

Connecting The Innovation Dots = Full Ecosystem Awareness

Without full Ecosystem awareness innovation is often disjointed, but pull it all together and innovation connection equals rapid ROI creation like it or not.

Never in the history of humanity has the power of disconnectedness been more unlikely than today when algorithms we can’t see and sometimes can’t even understand have almost complete control over the success or failure of rapid innovation advancement effectiveness. As such, every innovator now has the initial ( before an innovation even begins ) responsibility to be completely aware of the ecosystem to which an innovation ( disruptive or incremental ) is emerging into. Without this awareness comes not only the harsh reality check of past capabilities set to either be re-enforced the current system or the which can be re-programmed. This also does not ignore the possibility of missing key areas for specific creativity and thus further breakthroughs unnoticed due to black box data directly driving the algorithms due to specific systematic obscurification.

But, put all the pieces together and within the context of the Product / Service Systems ( PSS ) and a much stronger case is possible for full Ecosystem Awareness via a Connecting The Innovation Dots mentality. In Designing Product/Service Systems: A Methodological Exploration we see how a fully integrated PSS means extensions of a service component around a traditionally product-oriented situation or the introduction of a new service component marketed as a product for business activities that are usually service-oriented. What is more important often is how the ratio between product and service components due to technological developments, economic optimization, and the changing needs of users in the eco system means a stronger barrier to entry ( when protected by legitimate patent, copyright and trademark defenses ) means different combinations of products and services can fulfill the same needs.

This overlap however means the common point of those services is where they are conceived and offered as products, which are designed by taking into account a series of economic and technological criteria specific to the knowledge that a full ecosystem mentality is the only way for innovation success, ala, ( in today’s world many of the times ) the black box of search engine effectiveness. This not only emphasizes the relevance of the designer in the definition of new PSS environments but also that ignorance of them means certain doom for truly breakthrough innovation efforts.

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