Breaking Barriers = Creativity Capriciousness

When it comes to delivering innovation & unthinkable breakthroughs it's creativity & affiliative humor that leads the pack.

Throughout the design and innovation process, one of the most overlooked capabilities for convergence after a multitude of design and engineering efforts are explored is that of humor, and specifically within the team that is attempting to do the seemingly impossible. This is incredibly well articulated in the study " The Best Form Of Medicine? Using Humor To Enhance Design Creativity " and more specifically in " A Laughing Matter: Patterns of Laughter and the Effectiveness of Working Dyads " where we see how the balance of necessary deign, engineering and finance efforts can create specific and measurable divergence and convergence capabilities in members as well as leaders of teams who embrace the focus to increase affiliative humor specifically.

In an even more specific and quite international set of efforts we see  "A Meta-Analysis Of Positive Humor In The Workplace " detailing 49 independent studies connected to 48 others for a total of 8,532 data points showing that an even richer understanding of modes of specific humor: Aggressive, Self-Defeating, Self-Enhancing, and Affiliative - the most beneficial to innovation & design breakthroughs. More we see the way that specific design efforts led with internal team humor achieve an even more powerful form of success than other efforts where the synchronicity of humor and output are not so prevalent. Design on happy affiliative innovators.

  

                    

   

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NPD Success: Does Generic Mean Guaranteed? More Than You'd Think

In innovation ( the truly disruptive type ) success are often 20yrs in the making but not for NPD breakthroughs. This mindset ( true disruption vs. breakthroughs ) is often an intense debate with NPD efforts often focusing on innovation efforts where decisions made in new product launch efforts often require choosing launch decision options consistent with already-made launch choices and not that of the inconsistency situations often presented in innovation activities.

This can be expertly seen via the seminal work In Search Of Generic Launch Strategies For New Products where more than 600 firms were investigated in their efforts to deal with more than 1000 product introductions where almost 60% of the efforts succeeded and more than 41% failed and more than anything where we see appropriate pricing tactics which led to appropriate launch time implementations where offensive improvement launches focusing on improvements on current products were injected into markets with few competitors so as to erect competitive barriers. In these cases technology based ( in IP protection environments ) completely new products early in their product life cycles were able to establish a foothold and thus via broad product assortments, distribution channels using new brand names, meant lower distribution expenditures, and high-price skimming strategies to create average successes with product performance and financial goals met 1st over market acceptance goals

Further, a market-driven and less-innovative addition to existing lines for defensive purposes mentality, later in the product life cycle where many competitors already are present, it was these launches that received the lowest success ratings across nearly all of the performance criteria and something not often seen or accepted in the ( disruptive ) innovation models that many of us are familiar with. It is therefore that possibly, market-driven new-to-the-world projects are more successful with, lower price and a penetration / predatory pricing strategy rather than a high-priced, skimming system often employed by long range 20yr to develop disruptive innovation models.

In the separation and clear understanding of ( disruptive ) innovation and ( proactive ) new product development mindsets are some of the most important factors in understanding how firms who are able to consistently outperform those that mix these two efforts and toolsets thus using the correct magnifying glass for the right time based involvement is a key factor in successful efforts in these areas.

                    

   

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Years of The Future - How To Make Design Continue to Permeate Innovation

How can we continue to future proof the unknown? Design is often the way.The idea of design often includes the job, work, construction, activity, purpose, embodiment, and use of that which does not exist yet. It has encompassed critical path analysis, operations, and in the beginning many methods of the scientific approach as well as design science ( if such a thing can be said ) often coming very close to pure science and engineering rather than the larger imagery and poetry of broader ideas and thoughts which design is keen to involve itself. But is that enough ? Should there be more ? There always is. 

 

With larger efforts to integrate and shift to user participatory involvement, political, ideological, psychological, managerial, administrative, legal and economical aspects, a democratic model became part of the vocabulary of design and thus " innovation " as a mechanism for change entered into the minds of firms who put design front and center in their ethos for greater successes, but again why ? Could there be even more ? We are on that cusp of that focus. 

 

In Investigating Design we see how specific models of systematic design mindsets and toolsets can lay controlled and rectilinear way of seeing not only for design as a value added system and way of achieving specific outcomes as well as integrating a full poetic capability for an even greater value to those who use such systems. But in the next generation of change, we see the full possibilities of how emerging technologies such as classical AI, quantum computers implementing AI functionalities and yet to be discovered capabilities will push even further what design and design thinking can uncover for those that embrace such tools and emerging modalities. The future is clearly designed.

                    

   

View all of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

   
      

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#iGNITIATE #Design #DesignThinking #DesignInnovation #IndustrialDesign #iGNITEconvergence #iGNITEprogram #DesignLeadership #LawrenceLivermoreNationalLabs #NSF #USNavy #EcoleDesPonts  #Topiade #LouisVuitton #WorldRetailCongress #REUTPALA #WorldRetailCongress #OM #Fujitsu #Sharing #Swarovski #321-Contact #Bausch&Lomb #M.ONDE #SunStar