Consistently we’ve seen firms that want increase sustainability being
forced to balance the unstoppable rate of change related to the faster
you innovate the faster you retire what you just sacrificed everything,
to in fact, bring into being, vs, the focus necessary to ” innovate
onward” or the backroom way of saying standard New Product Development
methods that we have all come to know and love.
This can easily be seen in the image above, 100% AI created effort
and a true break from the way art and deign can and will be developed in
the future. More is in the most recent issue of
INNOVATION magazine focusing on Sustainable Leadership published by the IDSA – Industrial Design Society of America
and the article Breaking Barriers for Plastic Practicality looking at
how the plastics industry is also radically changing and as connected to
Design’s Heroic Mission: How Maturing the Design Culture Leads Brands
to Sustainable Outcomes for industries such as the plastics industry.
More, we see how this effects the subtler design languages that are just
coming into being such as the Lucid Design Language. A lot less
measurable than what can be enumerated in Ambidextrous innovation
efforts, the effect is still the same: breakthroughs in R&D and
design driven efforts.
While ” the faster you innovate the faster you retire what you just
sacrificed ” has become the core definition by some as the true power of
the ambidextrous organization, the reality is, innovation, a truly
radical way of doing or undoing what is in place, and the disruptive
design mentality does not come without substantial pitfalls. As we
discussed some time ago in “ Ambidextrous Organizations Don’t Just Use Both Hands, They Use All Of Them ” we see that where diversified
firms ( in terms of their balance between true disruptive design
innovation efforts ) often indeed outperform focused firms when it can
be see that the rate of decline of a technological change based on the
presence of a portfolio of activities means all disruptive design
efforts working in unison. We also find that when this takes place and
to the extent to which resources can become reallocated across different
parts of the portfolio in a rapid and laser focused effort means
synergistic potentials emerge and which become powerful factors to the
success of highly sustainable efforts.
While this might sound like more complexity that is necessary for
such a understanding of highly innovation based efforts the reality
check often comes from ignoring semi-traditional typologies such as hub
and spoke and network models for, essentially, making things happen at
speed. It often means, creating rapidly diverse and incredibly highly
aware construct of, not experts, but interworkers who are
multi-functionally trained, constantly sharing knowledge and experience
with the intent on doing the seemingly impossible, and which in fact
make radical innovation happen in a much more cohesive and successful
manner.
###
#iGNITIATE #Design #DesignThinking #DesignInnovation #IndustrialDesign #iGNITEconvergence
#iGNITEprogram #DesignLeadership #LawrenceLivermoreNationalLabs #NSF #USNavy
#EcoleDesPonts #Topiade #LouisVuitton #WorldRetailCongress #REUTPALA
#WorldRetailCongress #OM #Fujitsu #Sharing #Swarovski #321-Contact
#Bausch&Lomb #M.ONDE #SunStar
