Design the Firm Just as Important as Design the Object

Often we hear, so how can you design a firm which embodies innovation? of course with “innovation” being mangled into everything “Apple” Here’s how.

 
In the recent details of Making It Happen: Beyond Theories of the Firm to Theories of Firm Design the outline gives the sense that an innovation design firm is separate from a firm that focuses on developing new products and services that are not currently in the market. This is not the definition of innovation. Starting here, we see the value of encoding design thinking directly in the DNA of a design centric organization. A great model for company creation.

 

                  

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Symbols Things Actions Thoughts – Designs New Embodiment

What is the point of design and design thinking clients often ask. Permanence. From here the only question is how that is turned into profit for those firms involved in such an investment. Here’s how.



With typical academic fervor in Design Research and the New Learning it becomes clear the mechanisms of how firms can embody the clarity of turning Symbols Things Actions Thoughts into ROI for design thinking centric projects and clients.

                                

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May the (Darth Vader Design) Force Be With You (Tesco)

The subtlest of clues leads to the greatest of results and in particular when one of the UK’s largest retailers flirts with influencing millions. And all through design. 

In a recent and influential set of research Understanding Consumers' In-store Visual Perception: The Influence of Package Design Features on Visual Attention we see the basic mechanisms for an incredible array of tools capable of allowing the subtlest of design changes to have the maximum impact on buyers, the utility, function, and of course perception. In this case, the force is strong with Tesco's new milk container design now seen all over London and the UK nationwide.  

                               

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Innovate or Die – A Playbook for Active Designers

What are the mechanisms for challenging the status quo? What are the ways that innovators are able to continually push the boundaries of what is possible within the context of “newness” here’s how:

 

 

When the home water filtration market needed a boost where did they turn? Design. How could Britta the major tour de-force in water systems turn their aging $15 system into an object that could stand out in a museum for it’s clean lines yet hefty price tag? Design. Innovate or Die – A Playbook for Active Designers we see the basic underpinnings of the way

 

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