Creativity in Multidisciplinary NPD teams: making it happen
Through a study of new
product development in medium-sized companies, we see how Creativity in Multidisciplinary Teams can push NPD efforts forward and create the
relationship within developmental teams for innovation. Describing the ‘newness-generation’ with new developmental teams and
‘newness-reception’ within larger organizations, we see a clar path described and several models explaining these dynamic systems.