Innovation and coordination - not much different than the artist/creator model

When management, vertical integration and advertising are put in place it might seem that innovation is the lost. In fact it often is. In Innovation and coordination - A schutzian perspective we see a system of mechanistic models stifiling the creative process however monetizing and tracking all of the necessary steps to provide “safety” in launch. What to do, or what not to do, the architecture is clear and determines your firms typology. Where do you stand? It’s how your firm sings their own innovation song.