Fuzzy innovations are not just loveable they are ROI’able
What is the point of a fuzz NPD efforts and how
do you mitigate them when the outcomes are fuzzy and the focus is process
improvement, concept generation, and concept testing – the quick path to
determine the value of NPD efforts. In The
Fuzzy Front End of New Product Development for Discontinuous Innovations we
see the mechanisms, the models and alternatives to quickly determining NPD
sweetspots for product innovations.