Entrepreneurs, "good design" & true innovation

There is no one better than the master - Dieter Rams to explain "good design" and how it makes world changing companies, e.g. Oliveti, AG, Braun, etc., into international powerhouses. Design leads the way. 

Although his words cannot be challenged ( because his work literally created the ethos for these firms and whose impact continues to create value for these firms today ) however what can be understood is that consistent design, that is the key. The Rams aesthetic in it's marvelous distinction, never wavered from it's roots and in that a design language and ethos was born. It is however not the only voice and because of it's specificity it's vocabulary and visual accent lives on . This 3 minute video explains it all.