Design Dichotomies: Sexy Simple East Design & Overly West Design

Often with hyper aware clients, the idea of globalization, but in particular regional design differences comes up. The biggest question: why should we care? When really the discussion should be revolving around the question: why should we not take this into account. 

A perfect example of this are the designs of Braun and the treatment of these designs in on the Japanese version of Braun’s website as the cleanliness and simplicity speaks for itself. More, one critic has urged that the peaceful transition of images to functions of the site is THE basis for the tone that clearly sets these design objects apart from others in the market especially when the firm in question is a German design and manufacturing firm.

Investigating the Braun History also communicated grace and history ( obviously, in Japanese) versus the fully English version of the US Braun website which literally speaks for itself - no need to discuss the obvious.