What makes a good product a great product? A VC's ROI? Eyes of beholders at the Triennale Milan? Both. The reason: popularity, commercialization, the necessity of new advances to be embraced as relevant and used. But that is not just a function of consumer or market acceptance. Where was Ethernet formed? Where did Douglas Carl Engelbar develop the basis for the entire connected world that we live and work in today? Labs. University Research Facilities. Where did Alberto Giacometti perfect his works that are a quentisential factor in Italian industrial design? Labs. Workshops.
And today VC's are picking up on the need to be involved in these spaces. In a most recent article yet another VC picks up on the reality that design and design thinking drives ROI. Why VC Firms Are Snapping Up Designers gives the roadmap for how firms are adapting and embracing design thinking, and not only from a UX, UI, but Product perspective to increase ROI and usability.