Crayons and Whiteboards aren't enough with distributed teams all investigating with the intent to demonstrate creative efficacy. What are the forces for creativity? Here's 5. And a few more.
Recently Fast Company detailed 5 basic steps for innovation (very much tied to New Product Development) to be grown in a firm. The Article "5 Forces that Power Exceptionally Creative Companies" leverage part of the work done at W.L. Gore, the makers and researchers behind Gortex. R&D at Gortex can be seen as the classic model of moving R&D to commercialization products in rapid succession and much like most firms focusing on this. What is interesting is how the 5 Forces model above focuses more on the advertising model. Regardless the suggestions seem appropriate if not an organizational blueprint - what a firm might be looking for in establishing divisions and output from R&D efforts.
1) Gravity: restoring and maintaining
2) Tension: Embracing and Maintaining
3) Heat: Applying and Maintaining
4) Speed: Increasing and Maintaining
5) Generosity: Instilling and Maintaining.
Oddly these are very reminiscent of an industrial factory model and not connected to the R&D models that are implemented by large scale enterprises able to produce 40% returns on 10% gross revenue investment in R&D. So how are they valuable?
By understanding the core structures of the firm and the output expected, we see, as very well defined in Define[ing] A Creative Agency the types of firms and how they approach powering innovation: Thinking & Researching, Defining and Developing, Manufacturing and Communicating about the previous steps.
