Implementing Innovation – Spaghetti on the Ceiling Doesn’t Fly

How often does a product or service make it out of the boiling water and onto the plate? Much more than one might expect when put in context of typical entrepreneurial and commercialization analysis. In a recent study called, “Implementing Innovation and Technical Change” we see that in design and new product development 31% of rojects were cancelled before completion, 3% had overrun their costs and
budgets, and only 12% of 3,682 rojects surveyed were on-time and on budget. More revealing were which of these were breakthrough and industry changing – more than expected when utilizing specific sketch to ship disruptive design and new product development techniques.

 

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What Makes Breakthroughs? Negative Emotional States

Necessity is the mother of invention? The father of innovation? The sibling of complacency? No. It’s the negative emotional state of an unsupported positive mood and a unsupportive context which when low coupled with a negative mood had the strongest positive relation with creativity and outright breakthroughs. In NEW LOOK AT CREATIVITY IN THE ENTREPRENEURIAL PROCESS the entire process of the creative approach is examined not from the standpoint of market need or individual want but from the emotional standpoint of environmental happiness and certainly not what was expected.

 

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Creativity is Latent Entrepreneurship for New Product Development

When the basis of creativity is just do it, entrepreneurship is only a step away given the ability to turn creativity into demand. In “Introduction to Creativity, Imagination, and Opportunities” we see the underpinnings of how new products, design, and service creation is the basis for the entrepreneurial mindset taken over a huge sampling set of  3,454 twins, comprising of 870 pairs of monozygotic twins and 857 pairs of same sex dizygotic twins. Creativity and the ability to distinguish behavioral patterns across leaders, designers, and entrepreenurs is incredible in its accuracy.

 

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Underdog Branding Success is New Product Design & Development

Design is not just for the unknown or unproven, the R&D Lab or for story time, it’s the basis of creativity and the need to experience that which a person has yet to come across. Some may call this sales, some may call this future trending, regardless it creates revenue streams. In a recent article on The Consumer Appeal of Underdog Branding we see a similar value in how this effects underdog products and services – a revitalization technique. Either way, it creates a mechanism for sustained value through design, art, and storytelling with bonus points when advanced technology is implemented.

 

 

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