Design is not just for the unknown or unproven, the R&D Lab or for story time, it’s the basis of creativity and the need to experience that which a person has yet to come across. Some may call this sales, some may call this future trending, regardless it creates revenue streams. In a recent article on The Consumer Appeal of Underdog Branding we see a similar value in how this effects underdog products and services – a revitalization technique. Either way, it creates a mechanism for sustained value through design, art, and storytelling with bonus points when advanced technology is implemented.
