What are the ways that designers and innovators create the next generation of what is to come. By finding the edges and the exploiting the boundaries of these edges through experimentation and experimental design.
In Experimental Design: Design Experimentation we see some of the mechanisms clients and firms wishing to exploit design thinking can create the next wave of new products and services through the use of specific commercialization techniques, scientific design principals, aesthetic investigations, case study and quadrant oriented analysis models to name just a few.
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