When a physical experiments in experiential design translates into a monetary gain for owners of large retail establishments, the focus for further exploitation of this is a topic of high interest. But how can it be done easily so as to not distract from the end users perception of artistic intent? Simple. Hedonism.
In The Kinetic Quality of Store Design: An Exploration of its Influence on Shopping Experience we begin to see a stochastic sampling size large enough to have influence on the assumptions of how design direction can directly effect bottom line ROI when evaluating if one particular design direction is better than another in artistic intent in the design environment.