How
are firms that focus on innovation keep the flame alive? Creating and running
their own internal design consultancies.
When
research turned to the investigation of how design thinking and design
consultancies are able to keep creativity as a mechanism for continued growth
alive, several key metrics were developed to measure this. In Identifying
Challenges for Industrial Design Consultancy Services the underpinnings of
this research is identified. With this, an exact model of how to keep the flame
of design alive is articulated and enumerated.
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