MIT & Design – The Next Zuckerberg Will be a Designer

More than expected design is playing a larger and larger role. Especially when the world is not content with only one Zuckerberg. But where will the next one emerge? From design.

Earlier in 2011 MIT became enamored with the capability of design and design thinking to further push the capability of “new”, R&D and the scientific method into the venture world. Giving quite a bit of detail in Will the Next Zuckerberg Be a Designer, not a Hacker? it was soon followed up by fast Company in Why VC Firms Are Snapping Up Designers and most recently in 2015 how the Star Wars BB8 made it into the world. In cases such as Designing a Real Life BB-8, there is no denial the impact of R&D and Design thinking and how it directly effects bringing the future to the real world. 

                               

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3D Is Here. Now What Will Make The World Use it?

3D has been in our lives for more than 40 years with the earliest of forms in vector graphics games of the 70’s and the early emersive work of Jaron Lanier. Times have changed.

With the advent of Occulus Rift and the more easily accessible yet not quite 3D of Google Glass, comes the efforts of how to engage users. In Understanding Factors Affecting Consumer Intention To Shop In A Virtual World a clear link is drawn to factors of enjoyment as well usability and the controls associated with each. Examples of real world experiences as well as the technology used is presented along with factors that can easily influence how nascent technologies make the jump to market reality. 

                               

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Innovation Toolkits for the First Stage New Service Development

New Services and New Products occupy the same domain of innovation but often very dissimilar interactions. This is the basis for the use of Toolkits for the First Stages of New Service Development

 

Via timely questions of users interactions and opinions of functions a series of additional entry points can be defined and enumerated allowing for factors and functions to be understood and codified thus making the final functional map of the new user experience possible. In combination with several other innovation techniques and measurement tools, the Service Card model allows for an ease of creation to take place.

                               

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The Governance of Design – How the Europeans Make Design Happen

In the world of design, it is often the many forms of interaction between manufacturers and designers that foster the complete model for pushing the boundries of new product development. But how? 

In today’s world of rapid progress and technological change, it is exactly as described in Brunelleschi's Dome: The Story of the Great Cathedral in Florence and more specifically the models described in The Governance Of Design Alliances as, the Italian’s have the model and just as the French, Portuguese, Spanish and most of Europe have had since the beginning of the Renaissance.

                               

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When Do Firms Undertake R&D By Investing In New Ventures?

When design plus R&D really get moving, it’s risk that firms are faced with: risk to show validity, risk to prove efficacy, and of course risk to scale with the latter being the largest concern of investor confidence. Is there a way to mitigate this?

Referred to in When Do Firms Undertake R&D By Investing In New Ventures? with the most success coming from areas where weak intellectual property protection and where complementary distribution capability creates the capability for design success. The data and statistical sampling of industries and functional capabilities indicate even further correlations between design functions and R&D success.

                               

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