When
design plus R&D really get moving, it’s risk that firms are faced with:
risk to show validity, risk to prove efficacy, and of course risk to scale with
the latter being the largest concern of investor confidence. Is there a way to
mitigate this?
Referred
to in When
Do Firms Undertake R&D By Investing In New Ventures? with the most
success coming from areas where weak intellectual property protection and where
complementary distribution
capability creates the capability for design success. The data and statistical
sampling of industries and functional capabilities indicate even further
correlations between design functions and R&D success.
