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Breakthroughs Start at the Atomic Levels: Materials. Here’s How.
Material Driven Design is an approach and toolset for designing products focusing on the production capabilities of the base material consisting of three experiential components: Aesthetic (sensorial) experience; Experience of meaning; and Emotional experience. The designer takes a journey from materialproperties and experiential qualities to materials experience vision, then from materials experience vision to experiential qualities and finally to material properties, then finally to product.
