Creativity + Exploiting R&D – How to Get ROI Straight Out of Design
How can you extract short-term R&D output and long term R&D
exploration of new technological goals? Focus on technological change, and
second the control of complementary assets in the dominant design.
that fails, innovate. Here’s how you can use Creativity
for the Exploitation of R&D and the tools and techniques that foster the breakthroughs necessary to grow organizations to their fullest.