These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.
Tuesday, 18 October 2016
How to get "The Look" to increase design ROI
The Different Roles of Product Appearance in Consumer Choice explores product appearance in
consumer choice by identifying six indicators for defining the aesthetic
performance and testing them on target consumers.
These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.
These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.