Tuesday, 29 November 2016

Design and Innovation Does Not Mean "Now" or Else. But How?

Mechanism for incremental NPD efforts is the assumption that the NPD efforts are based on "Now" and not a the time honored R&D model of investigative exploration.


With Innovate or Die - Is that a Fact? we see that skipping over the foundations of managing spontaneous ideas causes penthouses built on moving sand where as creating a long term innovation and R&D pipeline is the path to sustained market dominance.

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