Design and Innovation Does Not Mean "Now" or Else. But How?

Mechanism for incremental NPD efforts is the assumption that the NPD efforts are based on "Now" and not a the time honored R&D model of investigative exploration.

 

With Innovate or Die - Is that a Fact? we see that skipping over the foundations of managing spontaneous ideas causes penthouses built on moving sand where as creating a long term innovation and R&D pipeline is the path to sustained market dominance.

                              

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