The ability to launch powerful industrial product success is directly related to seeing the timing capability and usability needs of industrial vs commercial usability and where radical redesign can be the key to that success.
Over and over through the introduction of vastly different products and services utilizing advanced technologies we see that once the math and the science has been completed, it’s much longer of a haul to be able to witness the capabilities of that math and science, through the physical and material science gauntlets onto electronic and software design and production before the industrial use of said efforts creates usable and valuable successes.
Incredibly well known examples are ones such as the Apple I and Pebble Smart Watch down to the unbelievably complex Tokamak fusion reactors ( originally conceptualized theoretically in the 1950’s ) and which have only been able to come online and operate in a semi-useful / semi-consistent ways recently thanks due to the only recent last 10yrs of Artificial Intelligence computational breakthroughs. These examples are prefect representations of the way that breaking industrial & consumer success barriers means radically different ways of looking at the usability and behavior of end users. Essentially they are almost as separate not as apples to apples but apples to trains.
In Launch Decisions and New Product Success we see some of the very specific mechanisms and capabilities that allow this to occur and more specifically some of the typical mentalities of those who are involved in such efforts and the ways in which a radical break seems to be intentionally created between the two groups, which in the end, are not intentional at all. It is all due to the disperse ways that these two groups look at usability and effectiveness of the final output: the products that are created from these efforts. A fascinating way to understand how design, and radical design works in just a few of the different paths to ( time dependent ) innovation creation.
#iGNITIATE #Design #DesignThinking #DesignInnovation #IndustrialDesign #iGNITEconvergence #iGNITEprogram #DesignLeadership #LawrenceLivermoreNationalLabs #NSF #USNavy #EcoleDesPonts #Topiade #LouisVuitton #WorldRetailCongress #REUTPALA #WorldRetailCongress #OM #Fujitsu #Sharing #Swarovski #321-Contact #Bausch&Lomb #M.ONDE #SunStar