Is execution everything ? Is ideation & design everything else ? Is there overlap that can't be ignored but should be mixed appropriately? Yes. All of them. And all at the same time.
With the necessity of linear processing in any number of computational and manufacturing scenarios at some point in the process leading to end use, time and time again we see the need to break barriers so as to be able to step outside of the known and see the soon to become. Where this can be enumerated ever so clearly is in situations where creativity and execution are not only balanced properly across all aspects of new product development efforts but more exactly when forays into new and uncharted territory become directly and observationally significant. What might be unexpected is that as design tasks become excessively challenging and those involved perform at lower levels with respect to originality, The more that is known, the higher the chances for something novel to appear which is counterintuitive to what a " breakthrough " is. However breakthroughs are not necessarily originality based.
Surprisingly in Evaluating The Predictive Validity In Design Product Ideation we must beg the question: just because Openness to experience showed a significant positive correlation with design novelty if Openness to experience added significant incremental validity over and above behaviorally-based assessments of originality on divergent thinking tasks then real innovation has chances where execution might not be the only ultimate end goal. When originality is the heralded bastion of intellectual property creation and the only possible defense in the face of direct copying and immediate manufacturing, if the internet and search engines allow for country agnostic and almost impossible to stop copying, or, even a way to effect said copying, the it's with the worlds most valuable companies and the most cutting edge research initiatives that we see a constant search for the next highest form of usability.
When conscious unexpected discovery is the norm, and when asking why not more often as a way to be a precursor to here's how, this is one specific way that the unthinkable becomes the undeniable and even more so when validated by efforts backed by consistent evidence even in the face of bold outright risk taking.
#iGNITIATE #Design #DesignThinking #DesignInnovation #IndustrialDesign #iGNITEconvergence #iGNITEprogram #DesignLeadership #LawrenceLivermoreNationalLabs #NSF #USNavy #EcoleDesPonts #Topiade #LouisVuitton #WorldRetailCongress #REUTPALA #WorldRetailCongress #OM #Fujitsu #Sharing #Swarovski #321-Contact #Bausch&Lomb #M.ONDE #SunStar