Creating a Culture of Innovation

The development of a new product "innovation" is on the beginning for firms who are interested in continual sales and market interaction. Customers are constantly switching to competitors due to the seemingly effortless ability to change their minds and at the click of a button go to a new experience. Marketers and CEO's alike understand the switching costs are no longer costs, they are switching thoughts - infinitesimally small costs.

An interesting place to start digging into this is with an article by the Gallup Group on Creating a Culture of Innovation. While basic, it is an excellent primer on how to begin the journey.

Normal photos become 3D products instantly.

With the consistent evolution of new technologies and the ubiquitous handheld platforms researchers are putting into the hands of ordinary people applications capable of "instant" design. The new Microsoft Research Labs 3D iPhone scanner literally allows for on the fly stitching and rendering of complex objects. The whole technology can be seen here.....

What this means for clients and end consumers is the ability to snap photos, scan, render, send and then manipulate physical objects for the comparison and possible re-engineering into other products. Add the capability of Rapid Prototyping and new products (skins specifically) happen immediately. Companies now have to contend with anyone taking a photo of a competitors tea cup, send it to a Indonesian designer, re-interpret the design, have it produced in China and out to market in 30 days. And there is no slow down in sight

"Innovation" is not just for R&D labs

Innovation is a completely loaded word these days, and more, undecipherable from the original definitions created by Joseph Alois Schumpeter in early 1900's. Oddly these definitions are the exact ones that firms are forgetting when discussing how they can further develop their organizations "innovation" competency as well as new product development pipeline.
In an effort to bring this more to the public eye, The Cooper Hewitt Design Museum has once again began to round out their design triennial by detailing products and firms who are not only redeploying existing aesthetic models but utilizing modern day engineering and production capabilities to further create value for the firms that they sell into thus creating new value chain possibilities and therefore creating innovations. An example of this is the Mango Wood Radio  which at first glance might not impress. However, the reach of the product, price-point, aesthetic and over all strategy that the client had to create the product is the exact example of how breakthroughs happen and similarly how iGNITIATE can do the same for your firm.

Exploring Consumer Perceptions Of Product Innovativeness

 

Understanding how ratings systems and how they impact the data and perceptions of performance is they key to new product launches. Exploring Consumer Perceptions Of Product Innovativeness details a rating system to defines product innovativeness (PI) serving as a benchmark in order to assess other perspectives on product innovativeness, especially from the consumer angle. When it comes to details, empirical evidence is always an excellent way to NPD efficacy.

Integrate design in the product development process for increased ROI in company performance.

 

How does design impact a product’s ROI? More than you think. Via 2 different Dutch manufacturing industries – home furniture and precision instruments empirical evidence shows selected firms increasing ROI directly – an emerging trend in precision industries. These findings in an excellent article to purchase show that industrial design had a direct and positive effect on company performance, especially with new innovations for industries concluding that “industrial design” itself can be taken to a managerial level to include design strategy which is the basis for increased ROI on a firms full level of market performance and investability.

Innovation Speed: It’s got to happen fast.

 

For a comprehensive review on the research and literature surrounding innovation speed,  Innovation Speed: A Conceptual Model of Context, Antecedents, and Outcomes details a comprehensive guide to increasing the speed of innovation (a positive impact on performance/ROI) and ways to have it effected organizational structures assuring a quantifiably impression the overall success for a product and development of new firms.

Design Hacking – Making it happen for your products

 

Design hacking is increasingly becoming an important part of the industry but what does it mean? Referencing anything from DIY design projects, to parasite products, to upcycling, etc, this movement is equal parts about sustainability and resourceful creativity as it is subversive. Design Hacking – Making it happen for your products details how hacking labs around the world (and London’s slow uptake on it) is the greater implication for firms NPD efforts and how to turn it into ROI for your firm.

Design as Art by Italian Master Bruno Munari

 

Bruno Munari’s iconic 1971 book, Poynor goes details Maestro Munari’s career. From his departure from fine art to design, to his playful self deprecating approach to design, Munari was an eccentric character with a subversive way of thinking which would be inspiring to the contemporary designer and firms wishing to embrace the ROI that only a maestro can create. A collection of essays, Design as Art is a must read.

Phases of Product Development – It’s all about quality.

 

A further in depth study into the life of a product, a qualitative guide for product life cycles is the determining factor to product success via the identification of six life phases of a product and comparing it with six qualitative phases of the design process. Phases of Product Development – A Qualitative Complement to the Product Life Cycle details how NPD and formative design can predict the economic life cycle of objects and the beautification of output due to the design process.

Enhancing Discontinuous Innovation – yes there is a way to harness the discontinuous.

 

Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation defines a definitive description of what these units entail. Through a case study of an exploratory unit in an automotive firm, the concept of the unit is defined along with the role of its members and the way they communicate their ideas.

Guilty Design

 

Sustainabity and reuse in design is a poignant topic at the moment and the concept of parasite design presents a new perspective. Instead of replacing an object, why not add a component to existing objects that makes a new whole and gives that object a second life. Not only does this practice raises the question of the lifecycle of objects but also increases the sustainability of them. Guilty design? All depends if you require engineered replacement in your new products or if you design and produce for the long-term.

Attribute Domain Matrix Modeling - A Solid Reverse Engineering Method for Innovation

 

Innovations are rarely used in the manner that they are intended, often developments evolve into tools in unorthodox capacities. The author recommends TRIZ-oriented awareness in order to find alternative applications for innovations. Here’s how to make Attribute Domain Matrix Modeling work inside your organization.

The Interaction Design Research Triangle: Design Practice + Design Studies + Design Exploration = ROI

 

The Interaction Design Research Triangle details the triangular interactive design approach Design Practice + Design Studies + Design Exploration as a mechanism to increase firm ROI by conducting research and interacting as whole. Offering a solution to design practices as it guides organizations with interface to industry, academia and the world at large it is an excellent framework and well established in the marketplace.