Spotting Disruption, Designing for Disruption

Recently we were asked, "Anyone can design for a disruption, but how do you spot one" and to this, we realized that the fundamental question is not how do you spot one, it is how do you make one, and more specifically, how can this be accomplished via design.

A recent Fast Company article set's the tone, "Four Ways To Spot Markets Ripe For Disruption" and clearly articulates:
1) Are there Workarounds
2) Are values at conflict
3) Is there inertia and how is this effected by switching costs
4) Should and want are 2 different things and can be leveraged

These are the building blocks for design disruption, for specific tactics and successes, this is the domain of good design and a whole other topic all together.

What's "Design", What's "Innovation"? - TED's Top 50 Luminaries

What's "Design", What's "Innovation"? How may times have clients, partners, investors asked this? We've compiled a list of the top 50 TED lectures by some of our friends and worlds top luminaries to help our clients, partners, and investors better understand these two crucial topics and now we share this here.

WHAT IS DESIGN:
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http://www.ted.com/talks/view/id/43   
Paul Bennett: Design is in the details   
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

http://www.ted.com/talks/view/id/5   
Chris Bangle - Head of BMW Design: Great cars are Art   
American designer Chris Bangle explains his philosophy that car design is an art form in its own right, with an entertaining -- and ultimately moving -- account of the BMW Group's Deep Blue project, intended to create the SUV of the future.

http://www.ted.com/talks/view/id/50   
Stefan Sagmeister: Yes, design can make you happy   
Graphic designer Stefan Sagmeister takes the audience on a whimsical journey through moments of his life that made him happy -- and notes how many of these moments have to do with good design.

http://www.ted.com/talks/view/id/122
David Kelley: The future of design is human-centered   
IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.    TED2002

http://www.ted.com/talks/view/id/197   
Philippe Starck: Design and destiny - Why design?   
Designer Philippe Starck -- with no pretty slides to show -- spends 18 minutes reaching for the very roots of the question "Why design?" Listen carefully for one perfect mantra for all of us, genius or not.

http://www.ted.com/talks/view/id/207   
Paola Antonelli: Treating design as art   
Paola Antonelli, design curator at New York's Museum of Modern Art, wants to spread her appreciation of design -- in all shapes and forms -- around the world.

http://www.ted.com/talks/view/id/266   
Yves Behar: Creating objects that tell stories   
Designer Yves Behar digs up his creative roots to discuss some of the iconic objects he's created (the Leaf lamp, the Jawbone headset). Then he turns to the witty, surprising, elegant objects he's working on now -- including the "$100 laptop."

http://www.ted.com/talks/view/id/356   
Stefan Sagmeister: Things I have learned in my life so far   
Rockstar designer Stefan Sagmeister delivers a short, witty talk on life lessons, expressed through surprising modes of design (including ... inflatable monkeys?).

http://www.ted.com/talks/view/id/396   
Isaac Mizrahi: Fashion, passion, and about a million other things   
Fashion designer Isaac Mizrahi spins through a dizzying array of inspirations -- from '50s pinups to a fleeting glimpse of a hole in a shirt that makes him shout "Stop the cab!" Inside this rambling talk are real clues to living a happy, creative life.

http://www.ted.com/talks/view/id/414   
Eva Zeisel: The playful search for beauty   
The ceramics designer Eva Zeisel looks back on a 75-year career. What keeps her work as fresh today (her latest line debuted in 2008) as in 1926? Her sense of play and beauty, and her drive for adventure. Listen for stories from a rich, colorful life.

http://www.ted.com/talks/view/id/427   
John Maeda: My journey in design, from tofu to RISD   
Designer John Maeda talks about his path from a Seattle tofu factory to the Rhode Island School of Design, where he became president in 2008. Maeda, a tireless experimenter and a witty observer, explores the crucial moment when design met computers.

http://www.ted.com/talks/view/id/431   
Rob Forbes: Ways of seeing   
Rob Forbes, the founder of Design Within Reach, shows a gallery of snapshots that inform his way of seeing the world. Charming juxtapositions, found art, urban patterns -- this slideshow will open your eyes to the world around you.

http://www.ted.com/talks/view/id/436   
David Carson: Design, discovery and humor   
Great design is a never-ending journey of discovery -- for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images.

http://www.ted.com/talks/view/id/455   
Milton Glaser: How great design makes ideas new   
From the TED archives: The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero della Francesca. From here, he muses on what makes a convincing poster, by breaking down an idea and making it new.

http://www.ted.com/talks/view/id/480   
Don Norman: The three ways that good design makes you happy   
In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

http://www.ted.com/talks/view/id/501   
Jacek Utko: Can design save the newspaper?   
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

http://www.ted.com/talks/view/id/520   
Niels Diffrient: Rethinking the way we sit down   
Design legend Niels Diffrient talks about his life in industrial design (and the reason he became a designer instead of a jet pilot). He details his quest to completely rethink the office chair starting from one fundamental data set: the human body.

http://www.ted.com/talks/view/id/590   
Eames Demetrios: The design genius of Charles + Ray Eames   
The legendary design team Charles and Ray Eames made films, houses and classic midcentury modern furniture. Eames Demetrios, their grandson, shows rarely seen films and archival footage in a lively, loving tribute to their creative process.

http://www.ted.com/talks/view/id/646   
Tim Brown: Designers, think big!   
Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects -- even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory "design thinking."

http://www.ted.com/talks/view/id/649   
Stefan Sagmeister: The power of time off   
Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. He explains the often overlooked value of time off and shows the innovative projects inspired by his time in Bali.

http://www.ted.com/talks/view/id/691   
Mathieu Lehanneur: Science-inspired design   
Naming science as his chief inspiration, Mathieu Lehanneur shows a selection of his ingenious designs -- an interactive noise-neutralizing ball, an antibiotic course in one layered pill, asthma treatment that reminds kids to take it, a living air filter, a living-room fish farm and more.

http://www.ted.com/talks/view/id/891   
Marian Bantjes: Intricate beauty by design    
In graphic design, Marian Bantjes says, throwing your individuality into a project is heresy. She explains how she built her career doing just that, bringing her signature delicate illustrations to storefronts, valentines and even genetic diagrams.

http://www.ted.com/talks/view/id/937   
David McCandless: The beauty of data visualization   
David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut -- and it may just change the way we see the world.

http://www.ted.com/talks/view/id/953   
Seth Godin: This is broken   
Why are so many things broken? In a hilarious talk from the 2006 Gel conference, Seth Godin gives a tour of things poorly designed, the 7 reasons why they are that way, and how to fix them.

http://www.ted.com/talks/view/id/971   
Eben Bayer: Are mushrooms the new plastic?   
Product designer Eben Bayer reveals his recipe for a new, fungus-based packaging material that protects fragile stuff like furniture, plasma screens -- and the environment.

http://www.ted.com/talks/view/id/991   
R.A. Mashelkar: Breakthrough designs for ultra-low-cost products   
Engineer RA Mashelkar shares three stories of ultra-low-cost design from India that use bottom-up rethinking, and some clever engineering, to bring expensive products (cars, prosthetics) into the realm of the possible for everyone.

http://www.ted.com/talks/view/id/1002   
Emily Pilloton: Teaching design for change   
Designer Emily Pilloton moved to rural Bertie County, in North Carolina, to engage in a bold experiment of design-led community transformation. She's teaching a design-build class called Studio H that engages high schoolers' minds and bodies while bringing smart design and new opportunities to the poorest county in the state.

http://www.ted.com/talks/view/id/1051   
Thomas Thwaites: How I built a toaster -- from scratch   
It takes an entire civilization to build a toaster. Designer Thomas Thwaites found out the hard way, by attempting to build one from scratch: mining ore for steel, deriving plastic from oil ... it's frankly amazing he got as far as he got. A parable of our interconnected society, for designers and consumers alike.

http://www.ted.com/talks/view/id/1101   
Hans Rosling: The magic washing machine   
What was the greatest invention of the industrial revolution? Hans Rosling makes the case for the washing machine. With newly designed graphics from Gapminder, Rosling shows us the magic that pops up when economic growth and electricity turn a boring wash day into an intellectual day of reading.

http://www.ted.com/talks/view/id/1147   
Thomas Heatherwick: Building the Seed Cathedral   
A future more beautiful? Architect Thomas Heatherwick shows five recent projects featuring ingenious bio-inspired designs. Some are remakes of the ordinary: a bus, a bridge, a power station ... And one is an extraordinary pavilion, the Seed Cathedral, a celebration of growth and light.

http://www.ted.com/talks/view/id/1243   
Richard Seymour: How beauty feels   
A story, a work of art, a face, a designed object -- how do we tell that something is beautiful?  And why does it matter so much to us? Designer Richard Seymour explores our response to beauty and the surprising power of objects that exhibit it.

http://www.ted.com/talks/view/id/1340   
Bjarke Ingels: Designing Hedonistic sustainability   
Bjarke Ingels' architecture is luxurious, sustainable and community-driven. At TEDxEast he shows us his playful designs, from a factory chimney that blows smoke rings to a ski slope built atop a waste processing plant.

http://www.ted.com/talks/view/id/1383   
Kelli Anderson: Design to challenge reality   
Kelli Anderson shatters our expectations about reality by injecting humor and surprise into everyday objects. At TEDxPhoenix she shares her disruptive and clever designs.

http://www.ted.com/talks/view/id/1410   
Chip Kidd: Designing books is no laughing matter. OK, it is.   
Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. <i>(From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)</i>

http://www.ted.com/talks/view/id/1419   
Tal Golesworthy: How I designed & repaired my own heart   
Tal Golesworthy is a boiler engineer -- he knows piping and plumbing. When he needed surgery to repair a life-threatening problem with his aorta, he mixed his engineering skills with his doctors' medical knowledge to design a better repair job.

http://www.ted.com/talks/view/id/1449   
David Kelley: How to build your creative confidence   
Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create... guest-curated by Chee Pearlman and David Rockwell

http://www.ted.com/talks/view/id/1463   
Sebastian Deterding: What your designs say about you   
"What does your chair say about what you value? Designer Sebastian Deterding shows how our visions of morality and what the good life is are reflected in the design of objects around us.

http://www.ted.com/talks/view/id/1471   
John Hodgman: Design, explained.   
John Hodgman, comedian and resident expert, "explains" the design of three iconic modern objects. From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell

http://www.ted.com/talks/view/id/1474   
John Hockenberry: We are all designers   
Journalist John Hockenberry tells a personal story inspired by a pair of flashy wheels in a wheelchair-parts catalogue -- and how they showed him the value of designing a life of intent. From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.

http://www.ted.com/talks/view/id/1519   
Michael Hansmeyer: Building unimaginable shapes   
Inspired by cell division, Michael Hansmeyer writes algorithms that design outrageously fascinating shapes and forms with millions of facets. No person could draft them by hand, but they're buildable -- and they could revolutionize the way we think of architectural form.

http://www.ted.com/talks/view/id/1549   
Timothy Prestero: Design for people, not awards   
Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades.

http://www.ted.com/talks/view/id/1559   
Kent Larson: Brilliant designs fiting more people in cities
How can we fit more people into cities without overcrowding? Kent Larson shows off folding cars, quick-change apartments and other innovations that could make the city of the future work a lot like a small village of the past.

http://www.ted.com/talks/view/id/1591   
Tim Leberecht: 3 ways to (usefully) lose control of your brand   
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

http://www.ted.com/talks/view/id/48   
Saul Griffith: Hardware solutions to everyday problems   
Inventor and MacArthur fellow Saul Griffith shares some innovative ideas from his lab -- from "smart rope" to a house-sized kite for towing large loads.


WHAT IS INNOVATION
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http://www.ted.com/talks/view/id/63   
Charles Leadbeater : The rise of the amateur professional   
In this deceptively casual talk, Charles Leadbeater weaves a tight argument  that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't.

http://www.ted.com/talks/view/id/105   
Jeff Bezos: After the gold rush, there's innovation ahead   
The dot-com boom and bust is often compared to the Gold Rush. But Amazon.com founder Jeff Bezos says it's more like the early days of the electric industry.

http://www.ted.com/talks/view/id/641   
Evgeny Morozov: How the Net aids dictatorships   
TED Fellow and journalist Evgeny Morozov punctures what he calls "iPod liberalism" -- the assumption that tech innovation always promotes freedom, democracy -- with chilling examples of ways the Internet helps oppressive regimes stifle dissent.

http://www.ted.com/talks/view/id/866   
Johanna Blakley: Lessons from fashion's free culture   
Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion's free culture.

http://www.ted.com/talks/view/id/892   
Charles Leadbeater: Education innovation in the slums   
Charles Leadbeater went looking for radical new forms of education -- and found them in the slums of Rio and Kibera, where some of the world's poorest kids are finding transformative new ways to learn. And this informal, disruptive new kind of school, he says, is what all schools need to become.

http://www.ted.com/talks/view/id/1489   
Nirmalya Kumar: India's invisible innovation   
Can India become a global hub for innovation? Nirmalya Kumar thinks it already has. He details four types of "invisible innovation" currently coming out of India and explains why companies that used to just outsource manufacturing jobs are starting to move top management positions overseas, too.

http://www.ted.com/talks/view/id/1168   
Daniel Kraft: Medicine's Innovation future?
There's an app for that    At TEDxMaastricht, Daniel Kraft offers a fast-paced look at the next few years of innovations in medicine, powered by new tools, tests and apps that bring diagnostic information right to the patient's bedside.

http://www.ted.com/talks/view/id/1217   
Edward Tenner: Unintended consequences   
Every new invention changes the world -- in ways both intentional and unexpected. Historian Edward Tenner tells stories that illustrate the under-appreciated gap between our ability to innovate and our ability to foresee the consequences.

Want double digit growth? Design Disruption is the way.

When Harvard Business Review speaks, people tend to listen. Especially when phrases like double digit growth are bantered about. In a recent HBS Article entitled "The Idea that led to Double Digit Growth" past Chair and CEO of Medtronic, Bill Bill George describes how his firm consistently was a leader in their field and simplistically, it's a +2 rule, two extra percentage points above the industry standard 10% invested in R&D each year. 

Medtronic is a leader in specific technological tools and devices. They can be, for the most part, not considered a "Design Disruption" firm even though, yes, their devices are designed, engineered, and launched as products. Medtronic is a healthcare technology firm. But, they clearly adopt a strong R&D window, a specific design and innovation launch process and have embedded in the organization a DNA of breakthroughs. How? Three simple rules: 

1) increasing R&D budget from 9% to almost 12% of revenue. 

2) separate venture group from existing business units - no fiefdom politics

3) selected acquisitions of new technologies to expand into related product categories. 

4) top executives supported the ventures group spending time in the labs with them, understanding their work, and championing the adoption of venture labs investments

So how does this translate into firms not steeped in technological advancement or the development of game changing business models? How does this work within the areas of "design" specific products? Surprisingly Tom Ford has a very specific approach as detailed in "Design and Business Insights from Tom Ford" and enumerated as: 

1)   Once your on top, you're on the bottom

2)   Design is an architecture exercise. 

3) Design disruption comes from doubt and questioning

4) Success =  work and obsession: relentless drive, focus, passion and toughness 

5) Business = a "survival mechanism”

6) There is no retire 

7) THE difficulty is creating and disrupting on demand

8) creating a specific design team identity &  which is different or individual

R&D and Design are a mix that when carefully applied produce results beyond what only 1 can specifically achieve on it's own. 

Focus Groups Kill Innovation? Half Empty Half Full.

We've all heard the phrase, the glass is half empty or half full depending on how you look at it. True. But what if the customer isn't thirsty? 

In the case of Focus Groups and the Innovation Engine in the recent article in Fast Company, naturally, once again the definition of innovation is forgotten and Joseph Schumpeter is spinning because the underlying assumption is that customers naturally know what they want, can articulate it, and or want to. The later part is the key to this article and many others related to demand, elastic price demand determination of innovations, and of course ignoring design, design art and if customers know what they want before it is even presented. 

Regardless, the key is, and always has been, what if the customer is not thirsty for it, for a new product innovation, a new glass a new car, a new anything. Will any focus group help this? 

Yes. No. Who knows. But surely ideas and innovations come from people. Individuals. Groups. And without focus of some sort, no new innovations come into existence. 

Richard Branson Gets Design does your firm?

Recently at an meeting with senior level managers at a large USA based multinational firm, the question was asked, which of these names do you recognize: Picasso, Ludwig Mies van der Rohe, Phillippe Starck, Charles Eames, Frank Gehry, Giorgio Armani, and about 10 others. The overwhelming score, less than 30%. Then the women in the room were asked. The score jumped to over 80%. When the names of contemporary international designers were added again, the scores where miniscule, yet again, the women scored significantly higher. Why? Does design not matter in the America's? No, but it is certainly  not as important as in Europe and unless you are a branded international design super star, you name is not likely to ring very loudly in the America's. 

In a recent interview Richard Branson details some of the reasons why design matter and who he's working with. Can the CEO and C-Level executives at your firm say the same? How embedded is the design process in how your firm conceptualizes, and launches new products? And clearly, are they any where near as integrated and sexy as Virgin? Just take a look at the typical interiors of their planes, trains and of course advertising. 

Additive Manufacturing, Means Design Breakthroughs

Paper or Plastic? Three objects changed your entire working life and you don't even know it: the IBM 3800 Laser printer in 1976? The Hewlett Packard DeskJet in 1988? 1984's 3D System Corp's "One" 3D printer, and now it's changing again with Additive Manufacturing and it's a 3 Billion dollar industry. Artisan sculpting and design with paper, plastic, molds, etc, as a function to product development and expect that rapid prototyping as the last step? And it can be, but integrated design, engineering and output effects every firm that operates in the step to expect the but how does this effect any new product development. 

Great Innovations Fail due to Ecosystems? No. Chasms

Ever wonder why some new products gain market acceptance much slower than others? Or why products that are clearly breakthrough never seem to take off to the level they can clearly attain? The reason? It's not vision, it's not quality, it is as simple as design acceptance. Acceptance based on specific financial involvement. Because good products are everywhere, but great products take a lot more investment plain and simple and it isn't ecosystem involvement.

Recently an article called Why Great Innovations Fail: It's All in the Ecosystem attempted to describe, based on the book The Wide Lens by Ron Adner, the some of the reasons why "Innovations" many of which are clearly NPD launches, failed, or at the least were difficult adoptions. Examples included, Michelin's tires with internal sensors that cost the typical garage 70K in equipment just to repair. Yes, 10's of thousands of dollars investment needed to fix a subset of high end users tires. More we have Digital Cinema requiring your local theater to invest 70K per screen and of course Amazon and their "conditions in the ecosystem that made joining the long-awaited e-book revolution a more attractive proposition for publishers" better known as revenue sharing or at the worst predatory pricing to entice adoption. Is this all? No. Naturally we are then lead to the mother of all "innovations" - Apple's iPod where DRM and the deals with all the major record labels because of the DRM is ignored - THE key to why the iPod took off. Somehow the security of the encryption and DRM software, code, that links purchases to devices, THE reason why the entire iPod "ecosystem" exists, how it was designed, how the laws were changed to allow for this, etc., are left off the table. The Key architectural design component that makes the entire "ecosystem" exist.

Oddly, you might guess, is this enough? To have an ecosystem? The advice: “It is no longer enough to manage your innovation. Now you must manage your innovation ecosystem,” which is what designers have known from the beginning. You don't just design the object, you manufacture the object, you own the distribution, you serve the customer and you never rely on the bankers to determine success or failure.

This is what is communicated in Crossing the Chasm by Geoffrey Moore, and what we at iGNITIATE have focused on well before the iPod, Digital Cinema or Auto Fix tires hit the market and the reason is simple, innovation means breakthroughs, full market changing efforts, eg. the entire music distribution and delivery system of iTunes as launched right along with the earliest versions of iTunes. When the whole ecosystem is prepared from day 1, great "innovations" are much more likely to turn into profitable NPD endeavors.

For more, visit our other examples, and successes at www.iGNITIATE.com

Design Dichotomies: Sexy Simple East Design & Overly West Design

Often with hyper aware clients, the idea of globalization, but in particular regional design differences comes up. The biggest question: why should we care? When really the discussion should be revolving around the question: why should we not take this into account. 

A perfect example of this are the designs of Braun and the treatment of these designs in on the Japanese version of Braun’s website as the cleanliness and simplicity speaks for itself. More, one critic has urged that the peaceful transition of images to functions of the site is THE basis for the tone that clearly sets these design objects apart from others in the market especially when the firm in question is a German design and manufacturing firm.

Investigating the Braun History also communicated grace and history ( obviously, in Japanese) versus the fully English version of the US Braun website which literally speaks for itself - no need to discuss the obvious. 

Design for Better, Simpler, Cheaper Packaging = 500K British Pounds Savings Yearly

How far does design extend into the enterprise? All the way to the format of packaging a sandwich. How does this effect ROI? Well when your selling more than a million sandwiches a day, every inch of packaging counts and more specifically where the data on that package is placed, means seconds for checkout staff. A design function. Definitely. TESCO in the uk saved more than 500k British pounds after simplifying design and the placement of that  product label. As described by Sir Terry Leahy, past CEO of TESCO describes in his book and described here. 

Simple examples of the design work being completed by Dove and L’Oreal are great examples and even the advanced R&D design work of Sunstar Butler amongst others show the necessity to push forward on materials and manufacturing capabilities.

And this isn't a new topic, especially in the world of packaging as described and detailed by Smashing Magazine's Packaging Simplicity Article where even the placement of logo can effect the way, end users, in the case of checkout workers, can effect the time it takes to scan customers items. Thus simplicity isn't just for management, or even packaging design, but must begin with the 1st steps of the design, review and release process.

Building your firm into a design powerhouse

What has been a consistent message is that design and utilizing design as a competitive advantave for your firm is not to be ignored within todays environment. The question is of course how can this be acomplished. And without pain, infighting and jockying at the board level. More and more board level positions are going to design professionals cross trained in at least one other dicipline: engineering, strategy, operations, or manufacturing.

Some key factors include:
1. Have A vision and strategy that is well-articulated and understood by its organization - why design is important, how the firm will utilize it and the process for making that happen
2. Developing leadership that is capable and committed to driving its vision - promoting design executives within the organization providing they are focused and capabale of executing on ROI oriented design efforts
3. Creating an organization that is structured and resourced for success - developing and executing on specific phase gates, external engagement, etc
4. Cultivating a talent pool that is diverse in design disciplines and deployed at key points of functional integration -  hiring, training and retraining people with at least a dual design & operations background with at least 2 areas of expertiese, Design and engineering, operations, finance, etc. 
5. Fostering a culture that embraces the myriad dimensions of design - even if it is divisional bakeoffs for who has the best cookies, this is a simplistic yet important factor in continually building and creative and competitive environment

Our friends at Fast Company come through once again by detailing some of the basic steps of how to make this a reality inside your organization. The full article can be seen here: 6 Keys For Turning Your Company Into A Design Powerhouse although strangely firms such as Apple, Braun, Samsung, Unilieve, Frog, etc., are all missing as they are non-US centric and as we have seen by many US magazines, if it isn't US oriented it is just not important which should be one of THE major tennants in any design centric strategy - "Don't forget the US is NOT the center of the universe!"

Design Disruption isn't just for designers - the business model canvas (BMC)

Design disruption isn't just for objects and information but also the representation of that information. This has been called info-graphics, data visualization, information architecture. What is important is design disruption or more accurately the visualization of design disruptions are what is at stake. Quantifiable accurate? Measurable visually? Absolutely. And there are tools and techniques to see these disruptions in practice.

How is this achieved? With tools such as BCM and the resulting end product - a clean representation of how  utilizing design disruption methods effect ROI for firms employing these models as described here in this example of BCM as applied to Dow Corning.

More on this in the future where we will see visually how ROI for firms employing disruptive design out perform organizations who do not.

Corporate Design Challenges - 90yrs of Braun

Normally product companies work within their own fences, focusing on the applicability of the internal design team and within the framework set down by the CDO - Chief Design Officer or CPO - Chief Product Officer, relatively new positions within firms. Why? Marketing and Tecnology, CMO & CTO are often at odds with who "owns" the consumer. Why? Because firms often believe that customers know what they want - as Steve Jobs pattently knew: customers don't know what they want until they see it.

How do firms take advantage of this? By involving external designers, external experts and not relying solely on internal design navel gazing - something firms like Braun have been experts at for more than 90 years now. See how they do this.

These external and internal efforts, led by some of the best designers in Braun's history and certainly the world, such as Peter Behrens, and Dietrich Lubs and Ram's philosophy shaped an entire company, and more generation of designers. How many firms can say that? And how many firms are committed to keeping their R&D windows open? Not many. But those that do follow Braun's lead. 

5 Innovation Fail's - not to be ignored

Recently we were asked how exactly do you know where a New Product Development efforts fail point and more how can they apply to innovation processes? Naturally this means taking a hard look at "that which might destroy you can make you stronger" via the 5. 

Let's review: 

1) Innovation is episodic - and certainly not something you kill at the 1st sign of missing revenue. R&D does not come over night and New Venture teams do not produce cash flying out of their backside in one quarter

2) Resources are held hostage by incumbent businesses - let those who are in power determine where $$$ is spent on new development and they will always choose their own best interests: an instant innovation killer. 

3) Slamming innovation into the structure that you have - when an organization is not interested in growth by the architecture of the firm itself, trying to "make" innovation happen simply won't. 

4) Too little diversity of thought - when confronted with complex systems, a team with a broader range of potentially relevant experiences tends to do better as no one eye can see all possibilities. 

5) Treating assumptions like knowledge - relying on "managers of innovation" is just as stupid as asking Leonardo da Vinci to group think the Mona Lisa as managers are rewarded for being "right" when the easiest way to be right is to take very few risks and innovation has nothing to do with "few risks" occurs when direct refutable evidence is tested in the real world with real customers/partners/manufacturers/etc. 

The article in HBS online tells even more.