Exactly what is Design? Concept to ROI and Here's how.

Quite often clients ask: what is "design" and this is one of the best descriptions: "it's a blurry vision of fundamental focus" to birth something specific and tangible from desperate fields. A physical product CEO. Here's how: 

 

In a recent article article entitled What Is Industrial Design we see a fundamental distinction between the fields of design and the overlap between engineering and artistry but without the business acumen to determine the validity of what is designed in the marketplace. The Standford d-school has created a 90 minute video of what is design thinking which is an excellent example of a basic model than any experimenter is taught from day 1: ask questions, try it, do it again until it works. And so is the case itself with "Design Thinking" which has morphed into Creative Intelligence as described fully in Design Thinking Is A Failed Experiment. So What's Next? extolling the reality of term based marketing fads. 

So who is that  person? The person who is prepared to carry the torch from initial concept all the way through to it being in the hands of end users and ROI to the investors. Who is that person? The Designer. 

                               

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Soon the McKinsey Digital Bank? Practically. And here's how it's used.

When McKinsey starts talking digital banking and digital currency you know it is time to ask what your doing with it. Remember how long it took them to mentioned the web? Here's how to, digital cash, do it. 

A recent digital banking war banks must win report by McKinsey begins to examine the how's and why's of digital cash and it's uses on mobile devices while ignoring the proliferation of the Bitcoin's banking zietgiest and Amazon literally minting it's own digital money however the question is how can you cope with all these ways of payment? Is it time for the world bank of digital currency? Yes. Companies like the Royal Bank of Canada have literally created an entire system and series to Understand Platform Based Digital Currencies so clearly it is time your organization began experimenting with it.

                               

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How "Things" Become Thoughts for New Designs - The Internet of Thigns.

Designed devices are no longer disconnected by choice. They are designed that way. Unless of course there is a path to connectivity and naturally profitability. Here's how.

Recently in an article in Harvard Business Review - How the Internet of Things Changes Business Models we see the necessity to make changes of how connected devices interact with the world around us and our views on what a connected model of devices and objects means. With the advent of IBM's new Neural Network True North Chipset the reality of not only an architectural changes, business changes, but also design shifts in the way the new breakthroughs are born. Design centric breakthroughs of course. 

                               

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Google Glass has a People Problem & Here's how to fix it: Design

Manufacturing, distribution, marketing, and fashionista pole vaulters would make Geoffry Moore proud, yet why hasn't google glass crossed the chasm? Design. And here's how to fix it. 

It's been a fire storm: who can make google glass work, the maker, the seller, the marketer, or the fashionista to make it cool? Google tried first, then Luxotica went for it, then came Ivy Ross, and Isabella Olson and finally the master of them all Diane von Furstenberg. Still no movement. Why? 

It's not about how glass can be make cheaper or easier to manufacture. It isn't how glass can be shipped out fastest or without theft. It isn't about how glass needs to be bundled with services or features. It isn't about wither or not Giselle dons them at the beach. It's about the basic assumption of why they need to be put on at all, how easy it is to just put them on and have them provide immediate value, and what happens when you just take them off. You want the time, you look at your watch. You want to answer a call you pickup the phone. You want to take a picture you swipe left and hit one button on your smart phone. Glass has yet to figure this out. So how can it be accomplished? Call a designer.

Surprisingly New Media Design and Development: Diffusion of Innovations vs. Social Shaping of Technology by Leah A. Lievrouw makes it as clear as glass.

                               

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