Launching the Unknown Paths to Creating Simple Stickiness

Three models to embrace chaos and change practice efforts are discussed via an enlightened modern, ironic, and a postmodern mechanism for NPD and innovation situations in Coping with Chaos in Change Processes.

 

 

Understanding the professional identities necessary to launch the unknown, getting your head around the challenges and struggles of your team is deciphered in an easy to use toolset and a worthy addition to any designers toolset.

                              

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Good design = Profits. Period

 Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance quantifies the relationship between good industrial designto a companies financial performance. 

Looking at past results as well as forecasting positive result pattern for seven-years, this is a strong argument for the investment in design in business.

                              

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How to get "The Look" to increase design ROI

The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice by identifying six indicators for defining the aesthetic performance and testing them on target consumers. 

These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.

                              

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Good Design Can Save 500K How? As Simple As Packaging Design

How far does design extend into the enterprise? All the way to the format of packaging a sandwich. How does this effect ROI? Well when your selling more than a million sandwiches a day, every inch of packaging counts and more specifically where the data on that package is placed, means seconds for checkout staff. A design function. Definitely. TESCO in the uk saved more than 500k British pounds after simplifying design and the placement of that  product label. As described by Sir Terry Leahy, past CEO of TESCO describes in his book and described here. 
 

Simple examples of the design work being completed by Dove and L’Oreal are great examples and even the advanced R&D design work of Sunstar Butler amongst others show the necessity to push forward on materials and manufacturing capabilities.

 

 

And this isn't a new topic, especially in the world of packaging as described and detailed by Smashing Magazine's Packaging Simplicity Article where even the placement of logo can effect the way, end users, in the case of checkout workers, can effect the time it takes to scan customers items. Thus simplicity isn't just for management, or even packaging design, but must begin with the 1st steps of the design, review and release process.

                              

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How is Asia Cracking Creativity? Here's how and they are doing it very well.

Suggestions. Suggestions. Suggestions. How is it then that a culture so focused on hierarchial mechanisms for incrementalism benefits so highly from a suggestion based system? Simple. Focused incrementalism on the suggestions themselves.

Of 10 firms systematically researches, all 10 had between 38 and 833.2 suggestions per employee greatly increasing the value to the firm of new product development initiatives as well as solutions to existing problems. How did they do it?  Here is how; Cracking the Incremental Paradigm of Japanese Creativity

                              

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How is Untapped Creativity in Organizations Valuable? It's Buried ROI

It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential and Practised Creativity - Identifying Untapped Creativity in Organizations shows you exactly how this can be done inside your organization by quantifying several necessary practices and provides a managerial guide to tapping this resources within a company.

                              

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Deisgn & Innovation are Discontinuous and Yes, there is a way to harness it.

Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation defines a definitive description of what these units entail. Through a case study of an exploratory unit in an automotive firm, the concept of the unit is defined along with the role of its members and the way they communicate their ideas.

                              

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Interview with Gregory Polletta for The iGNITE Convergence Program @ Northeastern University Boston

On Tue., Sept 13th @ 12 noon Gregory Polletta will give the 1hr pre-iGNITE lecture series on Design & Innovation at Northeastern University Boston. The 1st of it's kind, this lunch time campus wide 1hr lecture series is sponsored by Northeastern University's President office, The College of Engineering's Center for High Rate Nano Manufacturing and Northeastern Design.

In conjunction with the above and in a 4 part, 4 country, interview series, Professor Polletta is this time interviewed by Eric Howard Corporate and Outreach Manager for Northeastern’s Center for High-Rate Nano Manufacturing. Gregory describes some of the challenges and successes of integrating radical design, unproven engineering and R&D Design Thinking techniques executed at some of the worlds largest firms and some of the most nimble international startups.

Tuesday's Sept 13th's, one hour lecture series is part of iGNITIATE's internationally renowned iGNITE Convergence Program running internationally since 2005. The iGNITE Program, created by Gregory Polletta in 2005 is the world's 1st fully integrated design, design thinking, new product development and innovation program - this time being delivered at Northeastern University's College of Engineering on Friday Sept 16 - Sunday Sept 18th in conjunction with the National Science Foundation and Northeastern's Center for High Rate Nano Manufacturing.

For more information on The iGNITE Program, The iGNITE Convergence Program and our international successes with the US Navy and many other international firms and government organizations visit iGNITIATE's The iGNITE Program and Change Management Successes page. 

                                

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Richard Branson Gets Design. Does your firm?

Why is design not synonymous with the America's? Why is it not as important as in Europe and why are branded international design super stars, not likely to ring with an American name?

Recently at an meeting with senior level managers at a large USA based multinational firm, the question was asked, which of these names do you recognize: Picasso, Ludwig Mies van der Rohe, Phillippe Starck, Charles Eames, Frank Gehry, Giorgio Armani, and about 10 others. The overwhelming score, less than 30%. Then the women in the room were asked. The score jumped to over 80%. When the names of contemporary international designers were added again, the scores where minuscule, yet again, the women scored significantly higher. Why? 

In a recent interview Richard Branson details some of the reasons why design matter and who he's working with. Can the CEO and C-Level executives at your firm say the same? How embedded is the design process in how your firm conceptualizes, and launches new products? And clearly, are they any where near as integrated and sexy as Virgin? Just take a look at the typical interiors of their planes, trains and of course advertising. 

                              

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