Implementing Innovation – Spaghetti on the Ceiling Doesn’t Fly

How often does a product or service make it out of the boiling water and onto the plate? Much more than one might expect when put in context of typical entrepreneurial and commercialization analysis. In a recent study called, “Implementing Innovation and Technical Change” we see that in design and new product development 31% of rojects were cancelled before completion, 3% had overrun their costs and
budgets, and only 12% of 3,682 rojects surveyed were on-time and on budget. More revealing were which of these were breakthrough and industry changing – more than expected when utilizing specific sketch to ship disruptive design and new product development techniques.

 

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What Makes Breakthroughs? Negative Emotional States

Necessity is the mother of invention? The father of innovation? The sibling of complacency? No. It’s the negative emotional state of an unsupported positive mood and a unsupportive context which when low coupled with a negative mood had the strongest positive relation with creativity and outright breakthroughs. In NEW LOOK AT CREATIVITY IN THE ENTREPRENEURIAL PROCESS the entire process of the creative approach is examined not from the standpoint of market need or individual want but from the emotional standpoint of environmental happiness and certainly not what was expected.

 

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Creativity is Latent Entrepreneurship for New Product Development

When the basis of creativity is just do it, entrepreneurship is only a step away given the ability to turn creativity into demand. In “Introduction to Creativity, Imagination, and Opportunities” we see the underpinnings of how new products, design, and service creation is the basis for the entrepreneurial mindset taken over a huge sampling set of  3,454 twins, comprising of 870 pairs of monozygotic twins and 857 pairs of same sex dizygotic twins. Creativity and the ability to distinguish behavioral patterns across leaders, designers, and entrepreenurs is incredible in its accuracy.

 

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Underdog Branding Success is New Product Design & Development

Design is not just for the unknown or unproven, the R&D Lab or for story time, it’s the basis of creativity and the need to experience that which a person has yet to come across. Some may call this sales, some may call this future trending, regardless it creates revenue streams. In a recent article on The Consumer Appeal of Underdog Branding we see a similar value in how this effects underdog products and services – a revitalization technique. Either way, it creates a mechanism for sustained value through design, art, and storytelling with bonus points when advanced technology is implemented.

 

 

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What does it mean to design like the Swiss. This is what….

Cultural identity is not something that can be easily pinned down. Visual queues, color but hardly so simple as interaction. Braun can possibly be one of the easiest to pin down, MUJI is another possibility. But can a Swiss aesthetic be so carefully enumerated and identified.

In a recent article “20 Brilliant Examples of Swiss Design” we see some possibilities and of course ways where it all goes wrong. Examples such as this 1984 book cover design can hardly be called “Swiss” however examples such at the Swiss Army mailer can’t be denied. How far must design go before cultural intersections are necessary?

 

               

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How sweet is design? 3D sugar sweet and here’s how it’s done

The speed of 3D design is rapidly turning the most mundane of experiences into the most exotic. Take for instance the ability of chefs to delight customers with culinary delights that before were only the domain of master chefs and world class confectioners – sculpture.

Now the capability to program and execute complex shapes and creations is just the cost of a small printer, some raw sugar, and a few hours per creation. In a recent article on confectionary 3D modeling we see the capability and future of simple programming.

 

              

 

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Why is Design and Money Useful? ROI. Here's why....

There are only a few that can claim to wield the 3 primary disciplines for "innovation": business, engineering, and design and John Maeda is one of these people. How does he do it? By doing it.

Maeda is no newbie to the necessity of the 3 pillars of innovation: BED - Business Engineering and Design. Past Head of MIT Media Lab and RISD, now Venture Partner at Kliner Perkins, Maeda sits with the vocabulary of all three necessary disciplines to create market successful breakthroughs. In a recent Fast Company article Maeda talks about design "moving from being costly to being worth the cost" and therefore making money. Finally the US is realizing what Itlay has known since the dawn. Art has value. Described by Alberto Alessi in a similar Fast Company artlicle, Failure is Glorius and reverberated by Lisa X. Smith from Uniliever's Venture Labs at the True Start Venture Capital Converence the point is that design thinking, R&D and new product art all come together to produce incredible results. AirB&B being the perfect example or that of the new brand E-My by Guzzini. 

                               

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