Looking at past results as well as forecasting positive result pattern for seven-years, this is a strong argument for the investment in design in business.
Friday, 28 October 2016
Good design = Profits. Period
Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance quantifies the relationship between
good industrial designto a companies financial performance.
Looking at past results as well as forecasting positive result pattern for seven-years, this is a strong argument for the investment in design in business.
Looking at past results as well as forecasting positive result pattern for seven-years, this is a strong argument for the investment in design in business.
Tuesday, 18 October 2016
How to get "The Look" to increase design ROI
The Different Roles of Product Appearance in Consumer Choice explores product appearance in
consumer choice by identifying six indicators for defining the aesthetic
performance and testing them on target consumers.
These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.
These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.
Tuesday, 11 October 2016
Good Design Can Save 500K How? As Simple As Packaging Design
How far does design
extend into the enterprise? All the way to the format of packaging a
sandwich. How does this effect ROI? Well when your selling more than a
million sandwiches a day, every inch of packaging counts and more
specifically where the data on that package is placed, means seconds for
checkout staff. A design function. Definitely. TESCO in the uk saved
more than 500k British pounds after simplifying design and the placement
of that product label. As described by Sir Terry Leahy, past CEO of
TESCO describes in his book and described here.
Simple
examples of the design work being completed by Dove and L’Oreal are
great examples and even the advanced R&D design work of Sunstar
Butler amongst others show the necessity to push forward on materials
and manufacturing capabilities.
And this isn't a new topic, especially in the world of packaging as described and detailed by Smashing Magazine's Packaging Simplicity Article
where even the placement of logo can effect the way, end users, in the
case of checkout workers, can effect the time it takes to scan customers
items. Thus simplicity isn't just for management, or even packaging
design, but must begin with the 1st steps of the design, review and
release process.
Tuesday, 4 October 2016
How is Asia Cracking Creativity? Here's how and they are doing it very well.
Suggestions. Suggestions. Suggestions. How is it
then that a culture so focused on hierarchial mechanisms for incrementalism
benefits so highly from a suggestion based system? Simple. Focused
incrementalism on the suggestions themselves.
Of 10 firms systematically
researches, all 10 had between 38 and 833.2 suggestions per employee greatly
increasing the value to the firm of new product development initiatives as well
as solutions to existing problems. How did they do it? Here is how; Cracking
the Incremental Paradigm of Japanese Creativity
Tuesday, 27 September 2016
How is Untapped Creativity in Organizations Valuable? It's Buried ROI
It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential and Practised Creativity - Identifying Untapped Creativity in Organizations
shows you exactly how this can be done inside your organization by
quantifying several necessary practices and provides a managerial guide
to tapping this resources within a company.
Tuesday, 20 September 2016
Deisgn & Innovation are Discontinuous and Yes, there is a way to harness it.
Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation
defines a definitive description of what these units entail. Through a
case study of an exploratory unit in an automotive firm, the concept of
the unit is defined along with the role of its members and the way they
communicate their ideas.
Tuesday, 13 September 2016
Interview with Gregory Polletta for The iGNITE Convergence Program @ Northeastern University Boston
On Tue., Sept 13th @ 12 noon Gregory Polletta will give the 1hr pre-iGNITE lecture series on Design & Innovation at Northeastern University Boston. The 1st of it's kind, this lunch time campus wide 1hr lecture series is sponsored by Northeastern University's President office, The College of Engineering's Center for High Rate Nano Manufacturing and Northeastern Design.
In conjunction with the above and in a 4 part, 4 country, interview series, Professor Polletta is this time interviewed by Eric Howard Corporate and Outreach Manager for Northeastern’s Center for High-Rate Nano Manufacturing. Gregory describes some of the challenges and successes of integrating radical design, unproven engineering and R&D Design Thinking techniques executed at some of the worlds largest firms and some of the most nimble international startups.
Tuesday's Sept 13th's, one hour lecture series is part of iGNITIATE's internationally renowned iGNITE Convergence Program running internationally since 2005. The iGNITE Program, created by Gregory Polletta in 2005 is the world's 1st fully integrated design, design thinking, new product development and innovation program - this time being delivered at Northeastern University's College of Engineering on Friday Sept 16 - Sunday Sept 18th in conjunction with the National Science Foundation and Northeastern's Center for High Rate Nano Manufacturing.
For more information on The iGNITE Program, The iGNITE Convergence Program and our international successes with the US Navy and many other international firms and government organizations visit iGNITIATE's The iGNITE Program and Change Management Successes page.
Tuesday's Sept 13th's, one hour lecture series is part of iGNITIATE's internationally renowned iGNITE Convergence Program running internationally since 2005. The iGNITE Program, created by Gregory Polletta in 2005 is the world's 1st fully integrated design, design thinking, new product development and innovation program - this time being delivered at Northeastern University's College of Engineering on Friday Sept 16 - Sunday Sept 18th in conjunction with the National Science Foundation and Northeastern's Center for High Rate Nano Manufacturing.
For more information on The iGNITE Program, The iGNITE Convergence Program and our international successes with the US Navy and many other international firms and government organizations visit iGNITIATE's The iGNITE Program and Change Management Successes page.
Tuesday, 6 September 2016
Richard Branson Gets Design. Does your firm?
Why is design not synonymous with the America's? Why is it not as important as in
Europe and why are branded international design super stars,
not likely to ring with an American name?
Recently at an meeting with senior level managers at a large USA based multinational firm, the question was asked, which of these names do you recognize: Picasso, Ludwig Mies van der Rohe, Phillippe Starck, Charles Eames, Frank Gehry, Giorgio Armani, and about 10 others. The overwhelming score, less than 30%. Then the women in the room were asked. The score jumped to over 80%. When the names of contemporary international designers were added again, the scores where minuscule, yet again, the women scored significantly higher. Why?
In a recent interview Richard Branson details some of the reasons why design matter and who he's working with. Can the CEO and C-Level executives at your firm say the same? How embedded is the design process in how your firm conceptualizes, and launches new products? And clearly, are they any where near as integrated and sexy as Virgin? Just take a look at the typical interiors of their planes, trains and of course advertising.
Recently at an meeting with senior level managers at a large USA based multinational firm, the question was asked, which of these names do you recognize: Picasso, Ludwig Mies van der Rohe, Phillippe Starck, Charles Eames, Frank Gehry, Giorgio Armani, and about 10 others. The overwhelming score, less than 30%. Then the women in the room were asked. The score jumped to over 80%. When the names of contemporary international designers were added again, the scores where minuscule, yet again, the women scored significantly higher. Why?
In a recent interview Richard Branson details some of the reasons why design matter and who he's working with. Can the CEO and C-Level executives at your firm say the same? How embedded is the design process in how your firm conceptualizes, and launches new products? And clearly, are they any where near as integrated and sexy as Virgin? Just take a look at the typical interiors of their planes, trains and of course advertising.
Tuesday, 30 August 2016
Low-Cost versus Innovation. Can you outsource design innovation? Yes.
Design and particularly innovation is expensive. In 2016, a typical industrial designed product costs minimum $250K to launch. Can this be minimized? Yes.
Low-Cost versus Innovation - Contrasting Outsourcing and Integration Strategies in Manufacturing is a great breakdown on two outsourcing strategies; low-cost-oriented outsourcing and innovation-oriented outsourcing. Pro’s and cons are discussed and empirical evidence evaluated at a number of firms. An excellent breakdown!
Low-Cost versus Innovation - Contrasting Outsourcing and Integration Strategies in Manufacturing is a great breakdown on two outsourcing strategies; low-cost-oriented outsourcing and innovation-oriented outsourcing. Pro’s and cons are discussed and empirical evidence evaluated at a number of firms. An excellent breakdown!
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