Tuesday, 16 August 2016

Creativity + Exploiting R&D – How to Get ROI Straight Out of Design

How can you extract short-term R&D output and long term R&D exploration of new technological goals? Focus on technological change, and second the control of complementary assets in the dominant design. 




And when that fails, innovate. Here’s how you can use Creativity for the Exploitation of R&D and the tools and techniques that foster the breakthroughs necessary to grow organizations to their fullest. 



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Tuesday, 9 August 2016

Design in the Boardroom? Yes, and Here's How

Today an interesting article became available regarding design and the boardroom. From the perspective of "newness" it is the design team the defines this. Some have also argued that it comes from the marketing team, and the sales team and yes it does. However the larger question, and most often overlooked is for what TIME FRAME do these two departments have influence over product offerings and to what level of effectiveness do these teams contribute to the longevity of a firms position in the market. 


The simple argument, the COO is responsible as CMO and CTO functions reporting into the COO are effectively combined with design to form the basis for timely development. HOWEVER shifts have begun to emerge in many firms where positions such as the Head of Global Product Development are being offered seats at the board for the simple purpose of expanding the often limited scope of the 6mo, 1yr, and 2yr strategic plans typical when COO, CTO and CMO discussions are had at the board level. This ISDA article on Design in the Boardroom sets a good indication of how this is happening.




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Tuesday, 2 August 2016

What Makes a Design Leader: Social Intelligence + Creative Performance


But that’s not all. It’s the synergy that glues it all togerher. The challenge however is in fact empathy. In measuring almost 300 people, in multiple disciplines and verticals the challenges and criteria’s became simple.



When looking at know how an individual is feeling; what an individual is thinking; understand the moods of people; understand people’s feelings transmitted through nonverbal messages; know when people disguise their true feelings, design takes on a whole other form. In What Makes a Design Leader – Social Intelligence + Creative Performance an entire criteria is extablished and rigerouly measured against 



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