And when that fails, innovate. Here’s how you can use Creativity for the Exploitation of R&D and the tools and techniques that foster the breakthroughs necessary to grow organizations to their fullest.
Tuesday, 16 August 2016
Creativity + Exploiting R&D – How to Get ROI Straight Out of Design
How can you extract short-term R&D output and long term R&D
exploration of new technological goals? Focus on technological change, and
second the control of complementary assets in the dominant design.
And when that fails, innovate. Here’s how you can use Creativity for the Exploitation of R&D and the tools and techniques that foster the breakthroughs necessary to grow organizations to their fullest.
And when that fails, innovate. Here’s how you can use Creativity for the Exploitation of R&D and the tools and techniques that foster the breakthroughs necessary to grow organizations to their fullest.
#Design by
iGNITIATE
Tuesday, 9 August 2016
Design in the Boardroom? Yes, and Here's How
Today
an interesting article became available regarding design and the
boardroom. From the perspective of "newness" it is the design team the
defines this. Some have also argued that it comes from the marketing
team, and the sales team and yes it does. However the larger question,
and most often overlooked is for what TIME FRAME do these two
departments have influence over product offerings and to what level of
effectiveness do these teams contribute to the longevity of a firms
position in the market.
The
simple argument, the COO is responsible as CMO and CTO functions
reporting into the COO are effectively combined with design to form the
basis for timely development. HOWEVER shifts have begun to emerge in
many firms where positions such as the Head of Global Product
Development are being offered seats at the board for the simple purpose
of expanding the often limited scope of the 6mo, 1yr, and 2yr
strategic plans typical when COO, CTO and CMO discussions are had at
the board level. This ISDA article on Design in the Boardroom sets a good indication of how this is happening.
#Design by
iGNITIATE
Tuesday, 2 August 2016
What Makes a Design Leader: Social Intelligence + Creative Performance
But
that’s not all. It’s the synergy that glues it all togerher. The challenge
however is in fact empathy. In measuring almost 300 people, in multiple
disciplines and verticals the challenges and criteria’s became simple.
When
looking at know how an individual is feeling; what an individual is thinking;
understand the moods of people; understand people’s feelings transmitted
through nonverbal messages; know when people disguise their true feelings,
design takes on a whole other form. In What
Makes a Design Leader – Social Intelligence + Creative Performance an
entire criteria is extablished and rigerouly measured against
#Design by
iGNITIATE
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