Mechanism for incremental
NPD efforts is the assumption that the NPD efforts are based on "Now" and not a
the time honored R&D model of investigative exploration.
With Innovate or Die - Is that a Fact? we see that skipping over the foundations of
managing spontaneous ideas causes penthouses built on moving sand where as
creating a long term innovation and R&D pipeline is the path to sustained
market dominance.
Through five case studies in radical innovation development, The
Nexus of Corporate Entrepreneurship and Radical Innovation concludes that
proactiveness, risk taking and autonomy are stimulants where as aggressiveness
has a negative effect on development and performance.
An excellent example and
framework for Innovation and disruptive design launches also comes from the work by Roberto Verganti in his seminal work "Design-Driven Innovation" where we can see the necessity for larger and more time consuming efforts to shepard into existence more forward thinking design initiatives. Such an example is the Topiade Moving Pin Building Façade design completed in 2006 and launched in Russia in 2014 at the Sochi Olympics more than 7 years ahead of schedule.
When mitigating the mechanisms for innovation
vs. product launch, IP is the king and COST
REDUCTION, LICENSING AND INCENTIVE TO INNOVATE details multiple mechanisms for bringing internal R&D to ROI
fuition ASAP.
Challenges include identifying key internal stakeholders, who is a roadblock to product launch success, market variables for timing mistakes, financial impacts of the sales cycle to bring innovations to the market, design and manufacturing challenges for production and economic models mitigating timing for technological adoption. A powerful toolset for designers and launch specialists alike.
