Creativity in Multidisciplinary NPD teams: making it happen

Through a study of new product development in medium-sized companies, we see how Creativity in Multidisciplinary Teams can push NPD efforts forward and create the relationship within developmental teams for innovation.  Describing the ‘newness-generation’ with new developmental teams and ‘newness-reception’ within larger organizations, we see a clar path described and several models explaining these dynamic systems. 

Real Options & of Open Innovation Practices in Corporate Venturing

How can you enter into a venture opportunity and understand the full implications of ROI for that new product development effort? How can it be measures and undetstood for shareholders and internal champions? Here’s how.

Senior Management Support in the New Product Development Process

Studies conducted in the Netherlands and UK show that there is a small to medium association between senior management support on new product development and product performance.  Senior Management Support in the New Product Development Process details excellent suggestions that it is more productive to evaluate the direct and indirect effects