Tuesday 11 October 2016

Good Design Can Save 500K How? As Simple As Packaging Design

How far does design extend into the enterprise? All the way to the format of packaging a sandwich. How does this effect ROI? Well when your selling more than a million sandwiches a day, every inch of packaging counts and more specifically where the data on that package is placed, means seconds for checkout staff. A design function. Definitely. TESCO in the uk saved more than 500k British pounds after simplifying design and the placement of that  product label. As described by Sir Terry Leahy, past CEO of TESCO describes in his book and described here
 
Simple examples of the design work being completed by Dove and L’Oreal are great examples and even the advanced R&D design work of Sunstar Butler amongst others show the necessity to push forward on materials and manufacturing capabilities.
 
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And this isn't a new topic, especially in the world of packaging as described and detailed by Smashing Magazine's Packaging Simplicity Article where even the placement of logo can effect the way, end users, in the case of checkout workers, can effect the time it takes to scan customers items. Thus simplicity isn't just for management, or even packaging design, but must begin with the 1st steps of the design, review and release process.


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Tuesday 4 October 2016

How is Asia Cracking Creativity? Here's how and they are doing it very well.

Suggestions. Suggestions. Suggestions. How is it then that a culture so focused on hierarchial mechanisms for incrementalism benefits so highly from a suggestion based system? Simple. Focused incrementalism on the suggestions themselves.


Of 10 firms systematically researches, all 10 had between 38 and 833.2 suggestions per employee greatly increasing the value to the firm of new product development initiatives as well as solutions to existing problems. How did they do it?  Here is how; Cracking the Incremental Paradigm of Japanese Creativity



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Tuesday 27 September 2016

How is Untapped Creativity in Organizations Valuable? It's Buried ROI

It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential and Practised Creativity - Identifying Untapped Creativity in Organizations shows you exactly how this can be done inside your organization by quantifying several necessary practices and provides a managerial guide to tapping this resources within a company.




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Tuesday 20 September 2016

Deisgn & Innovation are Discontinuous and Yes, there is a way to harness it.

Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation defines a definitive description of what these units entail. Through a case study of an exploratory unit in an automotive firm, the concept of the unit is defined along with the role of its members and the way they communicate their ideas.



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Tuesday 13 September 2016

Interview with Gregory Polletta for The iGNITE Convergence Program @ Northeastern University Boston

On Tue., Sept 13th @ 12 noon Gregory Polletta will give the 1hr pre-iGNITE lecture series on Design & Innovation at Northeastern University Boston. The 1st of it's kind, this lunch time campus wide 1hr lecture series is sponsored by Northeastern University's President office, The College of Engineering's Center for High Rate Nano Manufacturing and Northeastern Design.


In conjunction with the above and in a 4 part, 4 country, interview series, Professor Polletta is this time interviewed by Eric Howard Corporate and Outreach Manager for Northeastern’s Center for High-Rate Nano Manufacturing. Gregory describes some of the challenges and successes of integrating radical design, unproven engineering and R&D Design Thinking techniques executed at some of the worlds largest firms and some of the most nimble international startups.

Tuesday's Sept 13th's, one hour lecture series is part of iGNITIATE's internationally renowned iGNITE Convergence Program running internationally since 2005. The iGNITE Program, created by Gregory Polletta in 2005 is the world's 1st fully integrated design, design thinking, new product development and innovation program - this time being delivered at Northeastern University's College of Engineering on Friday Sept 16 - Sunday Sept 18th in conjunction with the National Science Foundation and Northeastern's Center for High Rate Nano Manufacturing.

For more information on The iGNITE Program, The iGNITE Convergence Program and our international successes with the US Navy and many other international firms and government organizations visit iGNITIATE's The iGNITE Program and Change Management Successes page. 










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Tuesday 6 September 2016

Richard Branson Gets Design. Does your firm?

Why is design not synonymous with the America's? Why is it not as important as in Europe and why are branded international design super stars, not likely to ring with an American name?


Recently at an meeting with senior level managers at a large USA based multinational firm, the question was asked, which of these names do you recognize: Picasso, Ludwig Mies van der Rohe, Phillippe Starck, Charles Eames, Frank Gehry, Giorgio Armani, and about 10 others. The overwhelming score, less than 30%. Then the women in the room were asked. The score jumped to over 80%. When the names of contemporary international designers were added again, the scores where minuscule, yet again, the women scored significantly higher. Why? 

In a recent interview Richard Branson details some of the reasons why design matter and who he's working with. Can the CEO and C-Level executives at your firm say the same? How embedded is the design process in how your firm conceptualizes, and launches new products? And clearly, are they any where near as integrated and sexy as Virgin? Just take a look at the typical interiors of their planes, trains and of course advertising. 


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Tuesday 30 August 2016

Low-Cost versus Innovation. Can you outsource design innovation? Yes.

Design and particularly innovation is expensive. In 2016, a typical industrial designed product costs minimum $250K to launch. Can this be minimized? Yes.


Low-Cost versus Innovation - Contrasting Outsourcing and Integration Strategies in Manufacturing is a great breakdown on two outsourcing strategies; low-cost-oriented outsourcing and innovation-oriented outsourcing. Pro’s and cons are discussed and empirical evidence evaluated at a number of firms. An excellent breakdown!


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Tuesday 23 August 2016

Snowboarding to Innovation – Designing Breakthroughs When None Existed Before

How many times did your grandparents see snowboards when they were children? Never. How about your parents? Possibly never. Design is how the slopes are full of boarders today. But How? 



Now a multi billion dollar per year business Product Development and Changing Cultural Landscapes— Is Our Future in Snowboardinggives the full breakdown of how a new industry has changed the way we take our ski holidays, how we look at sport, clothes, accessories and even lifestyles. Is that an innovation? 2 ski’s to 1? Check the bank accounts of those manufacturing and product design firms that did it.



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Tuesday 16 August 2016

Creativity + Exploiting R&D – How to Get ROI Straight Out of Design

How can you extract short-term R&D output and long term R&D exploration of new technological goals? Focus on technological change, and second the control of complementary assets in the dominant design. 




And when that fails, innovate. Here’s how you can use Creativity for the Exploitation of R&D and the tools and techniques that foster the breakthroughs necessary to grow organizations to their fullest. 



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