iGNITIATE

Monday 28 February 2022

Breaking ( Industrial & Consumer ) Success Barriers Means Radical Launch Redesign

The ability to launch powerful industrial product success is directly related to seeing the timing capability and usability needs of industrial vs commercial usability and where radical redesign can be the key to that success.

Over and over through the introduction of vastly different products and services utilizing advanced technologies we see that once the math and the science has been completed, it’s much longer of a haul to be able to witness the capabilities of that math and science, through the physical and material science gauntlets onto electronic and software design and production before the industrial use of said efforts creates usable and valuable successes.

Incredibly well known examples are ones such as the Apple I and Pebble Smart Watch down to the unbelievably complex Tokamak fusion reactors ( originally conceptualized theoretically in the 1950’s ) and which have only been able to come online and operate in a semi-useful / semi-consistent ways recently thanks due to the only recent last 10yrs of Artificial Intelligence computational breakthroughs. These examples are prefect representations of the way that breaking industrial & consumer success barriers means radically different ways of looking at the usability and behavior of end users. Essentially they are almost as separate not as apples to apples but apples to trains.

In Launch Decisions and New Product Success we see some of the very specific mechanisms and capabilities that allow this to occur and more specifically some of the typical mentalities of those who are involved in such efforts and the ways in which a radical break seems to be intentionally created between the two groups, which in the end, are not intentional at all. It is all due to the disperse ways that these two groups look at usability and effectiveness of the final output: the products that are created from these efforts. A fascinating way to understand how design, and radical design works in just a few of the different paths to ( time dependent ) innovation creation.

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Monday 31 January 2022

Breaking Barriers = Creativity Capriciousness

When it comes to delivering innovation & unthinkable breakthroughs it's creativity & affiliative humor that leads the pack.

Throughout the design and innovation process, one of the most overlooked capabilities for convergence after a multitude of design and engineering efforts are explored is that of humor, and specifically within the team that is attempting to do the seemingly impossible. This is incredibly well articulated in the study " The Best Form Of Medicine? Using Humor To Enhance Design Creativity " and more specifically in " A Laughing Matter: Patterns of Laughter and the Effectiveness of Working Dyads " where we see how the balance of necessary deign, engineering and finance efforts can create specific and measurable divergence and convergence capabilities in members as well as leaders of teams who embrace the focus to increase affiliative humor specifically.

In an even more specific and quite international set of efforts we see "A Meta-Analysis Of Positive Humor In The Workplace " detailing 49 independent studies connected to 48 others for a total of 8,532 data points showing that an even richer understanding of modes of specific humor: Aggressive, Self-Defeating, Self-Enhancing, and Affiliative - the most beneficial to innovation & design breakthroughs. More we see the way that specific design efforts led with internal team humor achieve an even more powerful form of success than other efforts where the synchronicity of humor and output are not so prevalent. Design on happy affiliative innovators.

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Thursday 30 December 2021

NPD Success: Does Generic Mean Guaranteed? More Than You'd Think

In innovation ( the truly disruptive type ) success are often 20yrs in the making but not for NPD breakthroughs. This mindset ( true disruption vs. breakthroughs ) is often an intense debate with NPD efforts often focusing on innovation efforts where decisions made in new product launch efforts often require choosing launch decision options consistent with already-made launch choices and not that of the inconsistency situations often presented in innovation activities.

This can be expertly seen via the seminal work In Search Of Generic Launch Strategies For New Products where more than 600 firms were investigated in their efforts to deal with more than 1000 product introductions where almost 60% of the efforts succeeded and more than 41% failed and more than anything where we see appropriate pricing tactics which led to appropriate launch time implementations where offensive improvement launches focusing on improvements on current products were injected into markets with few competitors so as to erect competitive barriers. In these cases technology based ( in IP protection environments ) completely new products early in their product life cycles were able to establish a foothold and thus via broad product assortments, distribution channels using new brand names, meant lower distribution expenditures, and high-price skimming strategies to create average successes with product performance and financial goals met 1st over market acceptance goals

Further, a market-driven and less-innovative addition to existing lines for defensive purposes mentality, later in the product life cycle where many competitors already are present, it was these launches that received the lowest success ratings across nearly all of the performance criteria and something not often seen or accepted in the ( disruptive ) innovation models that many of us are familiar with. It is therefore that possibly, market-driven new-to-the-world projects are more successful with, lower price and a penetration / predatory pricing strategy rather than a high-priced, skimming system often employed by long range 20yr to develop disruptive innovation models.

In the separation and clear understanding of ( disruptive ) innovation and ( proactive ) new product development mindsets are some of the most important factors in understanding how firms who are able to consistently outperform those that mix these two efforts and toolsets thus using the correct magnifying glass for the right time based involvement is a key factor in successful efforts in these areas.

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Monday 29 November 2021

Years of The Future - How To Make Design Continue to Permeate Innovation

How can we continue to future proof the unknown? Design is often the way.The idea of design often includes the job, work, construction, activity, purpose, embodiment, and use of that which does not exist yet. It has encompassed critical path analysis, operations, and in the beginning many methods of the scientific approach as well as design science ( if such a thing can be said ) often coming very close to pure science and engineering rather than the larger imagery and poetry of broader ideas and thoughts which design is keen to involve itself. But is that enough ? Should there be more ? There always is.

With larger efforts to integrate and shift to user participatory involvement, political, ideological, psychological, managerial, administrative, legal and economical aspects, a democratic model became part of the vocabulary of design and thus " innovation " as a mechanism for change entered into the minds of firms who put design front and center in their ethos for greater successes, but again why ? Could there be even more ? We are on that cusp of that focus.

In Investigating Design we see how specific models of systematic design mindsets and toolsets can lay controlled and rectilinear way of seeing not only for design as a value added system and way of achieving specific outcomes as well as integrating a full poetic capability for an even greater value to those who use such systems. But in the next generation of change, we see the full possibilities of how emerging technologies such as classical AI, quantum computers implementing AI functionalities and yet to be discovered capabilities will push even further what design and design thinking can uncover for those that embrace such tools and emerging modalities. The future is clearly designed.

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Wednesday 27 October 2021

It’s with great pleasure we share the 20th anniversary of iGNITIATE !

Since 2001, the entire iGNITIATE team as had tremendous experiences designing, engineering and delivering innovation successes to our global clients, working closely with our world wide partners and building our international team through slow and steady growth – a testament to patience and focused persistence: the definition of design innovation.

We’d like to take the time to thank everyone involved in the evolution of iGNITIATE since it’s formation and here is to many more success with our global clients, world wide partners and outstanding international team !

View all of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

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Wednesday 15 September 2021

The Challenge Of Responsible Design

Via Tabula Rosa what can be created? Anything. With no constraints what is possible? Everything. And, therein the difficulty.

iGNITIATE + deisgn + design thinking + advanced engineering = innovation breakthroughs

In the world of science, technology, and society, a specific design discipline sometimes referred to as STS exists as the intersection of not only the social impact but also that of usability when evaluating sometimes radical design possibilities. Should something not exist then it cannot be used, but if designed, it can, and even if that design does come into existence it may not be allowed to be used for sometimes specific government, corporate or other regulation. The designers job then becomes the tacit navigation of the complex aspects of needs to produce X design and the responsibility of the evolution that comes from said design efforts.

The balance ( for products focusing on ground breaking design and via ) the STS toolset lets us consider Underdetermination, Realm(s) of Possibility, Consequentiality, Political Construction, Competing Images, Ultimate Ends, and the Embrace of Patterns in the creation of the future that is unfolding. Where product & service designers may be primarily concerned with direct and short term current end user needs, in different modalities of design ( conceptual, future, disruptive, etc., ) a shift based mentality can be enabled and in doing so, the STS toolset can be engaged to expand the capability for radicality to emerge. We see this in detail in The Challenge of Responsible Design and as further expanded by the work of Donald A. Norman and Roberto Verganti as they explore the ideas and implementations of how incremental and radical innovation can be investigated and applied in design research for technological advancement when changes of meaning are taking place and or in unintended ways due to the systems and products that we are launching at an alarming rate.

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