These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.
Tuesday 18 October 2016
How to get "The Look" to increase design ROI
The Different Roles of Product Appearance in Consumer Choice explores product appearance in
consumer choice by identifying six indicators for defining the aesthetic
performance and testing them on target consumers.
These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.
These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.
#Design by
iGNITIATE
Tuesday 11 October 2016
Good Design Can Save 500K How? As Simple As Packaging Design
How far does design
extend into the enterprise? All the way to the format of packaging a
sandwich. How does this effect ROI? Well when your selling more than a
million sandwiches a day, every inch of packaging counts and more
specifically where the data on that package is placed, means seconds for
checkout staff. A design function. Definitely. TESCO in the uk saved
more than 500k British pounds after simplifying design and the placement
of that product label. As described by Sir Terry Leahy, past CEO of
TESCO describes in his book and described here.
Simple
examples of the design work being completed by Dove and L’Oreal are
great examples and even the advanced R&D design work of Sunstar
Butler amongst others show the necessity to push forward on materials
and manufacturing capabilities.
And this isn't a new topic, especially in the world of packaging as described and detailed by Smashing Magazine's Packaging Simplicity Article
where even the placement of logo can effect the way, end users, in the
case of checkout workers, can effect the time it takes to scan customers
items. Thus simplicity isn't just for management, or even packaging
design, but must begin with the 1st steps of the design, review and
release process.
#Design by
iGNITIATE
Tuesday 4 October 2016
How is Asia Cracking Creativity? Here's how and they are doing it very well.
Suggestions. Suggestions. Suggestions. How is it
then that a culture so focused on hierarchial mechanisms for incrementalism
benefits so highly from a suggestion based system? Simple. Focused
incrementalism on the suggestions themselves.
Of 10 firms systematically
researches, all 10 had between 38 and 833.2 suggestions per employee greatly
increasing the value to the firm of new product development initiatives as well
as solutions to existing problems. How did they do it? Here is how; Cracking
the Incremental Paradigm of Japanese Creativity
#Design by
iGNITIATE
Tuesday 27 September 2016
How is Untapped Creativity in Organizations Valuable? It's Buried ROI
It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential and Practised Creativity - Identifying Untapped Creativity in Organizations
shows you exactly how this can be done inside your organization by
quantifying several necessary practices and provides a managerial guide
to tapping this resources within a company.
#Design by
iGNITIATE
Tuesday 20 September 2016
Deisgn & Innovation are Discontinuous and Yes, there is a way to harness it.
Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation
defines a definitive description of what these units entail. Through a
case study of an exploratory unit in an automotive firm, the concept of
the unit is defined along with the role of its members and the way they
communicate their ideas.
#Design by
iGNITIATE
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