Revolution is not a rare thing in a US startup. Change the rules. "Innovation." ALL of these philosophies are vocabularies that firm speaks of in the new millenium. But not design. And certainly not from day 1. Unless of course you have been indoctrinated at the US's pinnacle firm: Apple.
Nest Labs new Thermostat, yes a thermostat is doing just this. And with a $50M investment they are definatley not just sketching warm and fuzzy duvets. Designed by the same lead designers of the iPAD and iPOD there is no doubt in the end products beauty and functionality. Even the website is spectacular in it's simplicity and beauty.