Take for example the work of Bang & Olufsen and it's consistent commitment to design not only from aesthetics but in their focus to create a following of loyal users and buyers who have no issue with the prices due to the longevity of the items themselves - the whole point to ownership. In the Can the Cult of Bang & Olufsen Last? in Wired magazine, Rob Walker identifies and details the value and desire of consumers for B&O products - for the brand. What is forgotten is why. Because good design creates identity and identity creates memory, "That CD player looks like something from Buck Rogers’ bachelor pad in New Chicago. In fact, for much of B&O’s 86-year history, a common compliment — and complaint — has been how much its products resemble props in sci-fi films." and therefore instant value has been established.
