Why
such a virtuous cycle: discovery and creation? Because there is no other way to
justify value & there is nothing wrong with it.
In The Virtuous Cycle of Discovery and Creation we see the clear indication that finding
something and creating something can be as simple as sniffing and eminating
although through 5 specific propositions we see alternatives for how firms are
able to leverage this investigative capability for usability and therefore
design success. What makes it work? Relentless trail and error: the mark of
innovation.
