How
can Design define Target vs Cultural and still Innovate? Here’s how.
In Placing the Creative Sector in
Innovation we see the key differences between Target Product & Profile
and Cultural Product & Process to ferret out the most difficult of new
product development capabilities. In this we see the clear path: utilizing them
both fills the entire process and edges. Design is not either or but often and,
therefore more than can be achieved holistically than the sum of it’s parts.
